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Digg It - Training on Demand
If you have read Tom Peters’ latest book, Re-imagine!, you know minor improvements are not going to set your business apart in the future. In fact, if you don't get out on the edge, you might not even survive. Forget being 1 pe
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
rcent better than the competition at 100 different things - be great and unique to crush the competition.
Think back five or 10 years ago. Who would have predicted people would pay $4 for a cup of coffee? Fast-casual? Full-ser
Think back five or 10 years ago. Who would have predicted people would pay $4 for a cup of coffee? Fast-casual? Full-ser
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
vice restaurants offering carry-out? Salads and low-carb meals as a large portion of quick-serve restaurant menus? People paying $2 for “breath strips”? Consider that last one. The company didn’t try to make their mouthwash 1 p
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ercent better than the competition—they created a new market for their product.
The key is the employees. You can’t treat them like mushrooms (in the dark and fed manure). Take a new approach—use new methods and incentives to
The key is the employees. You can’t treat them like mushrooms (in the dark and fed manure). Take a new approach—use new methods and incentives to
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
add shelf-life to the effectiveness.
As I wrote last month, my high school let us skip finals if we had a C average or better and one or no absences the second semester. In an effort to help people graduate more quickly (and t
As I wrote last month, my high school let us skip finals if we had a C average or better and one or no absences the second semester. In an effort to help people graduate more quickly (and t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ry to keep tuition down), colleges have come up with some interesting ideas to solve some of their issues:
- Take more than 12 hours in a semester and pay no additional cost for the extra hours. An industrious student
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
could take 15 or 18 hours and pay the same tuition as those taking 12 hours (and graduate more quickly).
Maintain a B average or better and receive a discount on your tuition. Colleges are rewarding things that should
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
already be occurring (but in reality aren't). Will these incentives change everyone's behavior? No, but it will impact those with the potential to get done more quickly and less expensively. These are out-on-the-edge ideas to
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
try to solve their problems.
What about the education of our workforce? Today's kids, our employees, think DVD—random access to any portion of a movie, with plenty of bonus material. VHS? Boring, static, and not co
What about the education of our workforce? Today's kids, our employees, think DVD—random access to any portion of a movie, with plenty of bonus material. VHS? Boring, static, and not co
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ntrolled by the user. Is your training program T.O.D. (Training on Demand)—access to what is needed right now? Here are some ideas to help get out on the edge…of success:
- Think like Pokemon. Kids today use silly card
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s to learn how to play a game. Companies from Carvel Ice Cream to McAlister's Deli use color cards with specs, recipes, and presentation standards within an employee's reach. Why? Quick-reference while assisting guests or prepa
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ring products, as well as being able to quiz employees during lulls in the business. Constant reinforcement breeds habits. Good habits breed success. Easy to create and inexpensive, but effective.
Screen-capture softw
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
are to create narrated, full-motion help files for POS and management back-office functions. Most people won't read a manual to figure out how to use software (and forget things taught to them long ago if not used daily). Paper
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
is 2-D and we live and learn in a 3-D world. Place these help files on the register or the back-office PC. Cashier or manager can't remember how to do a particular function? Open the file, hear and see how it's done. Problem s
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
olved by T.O.D.
Move your videos to DVD. Chains from Hard Rock Caf? to Chick-fil-A have made the move. It's still essentially video, but it allows you to break up a video into short two- to three-minute segments. Watc
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
h the short video clip then practice the skill. Return to watch the next section, practice, and so on.
Create incentive systems and contests to encourage on-going learning and development as well as rewards for desire
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d behaviors like suggestive selling or following recipes. Works for colleges and will work for you.
Learn from others. Companies such as Disney, Hard Rock Caf?, and Zingerman's Deli all offer classes to learn how they
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
create their culture and service programs. Can't go see them? Why not create a series of roundtable discussions amongst your employees and/or other locations (for instance, the ones leading your company in sales, service level
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s, retention, or profits)? The answers are there; they're just waiting to be discovered.
Mazes are solved quickly by starting at the end and working backwards. Take the same approach to your training and service. W
Mazes are solved quickly by starting at the end and working backwards. Take the same approach to your training and service. W
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
hat do you want it to look like? Start from that point and work towards where you are today. If you start where you currently are, you'll make plenty of mistakes, backtrack frequently, and take a long time to get where you want
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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