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So often we hear about companies training their sales staff an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d spending hundreds of thousands of dollars to make sure that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

they are trained correctly and properly. Then we see that the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

average salesperson stays at the company less than six months

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and the training that has been an expensed to teach them goes

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

out the window.

Additionally often companies will spend hundr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eds of thousands of dollars motivating their staff and hundred

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of thousands of dollars motivating their sales team. What is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

interesting about this is that some of these people are so mo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tivated that they find themselves out searching for another jo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and thus defeats the purpose.

Worst of all we have seen comp

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

anies spend hundreds of thousands of dollars training their sa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

les staff and do not spend any money motivating their sales st

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

aff or they spend hundreds of thousands of dollars motivating

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

heir team and yet never give them the training they need to ma

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ke sales out in the field.

For a sales team to be effective t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hey need both training and motivating and without this the com

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

any should not expect robust sales in future periods. Trainin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g and motivating sales staff is something you should consider

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and they go hand-in-hand. Please think on all of this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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