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It seems like every time a hot prospect surfaces or a client’s contract is about to expire a loud speaker goes off in a salesperson’s head that says

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

“attack”. Almost everyone is guilty of this behavior. We are motivated to make our numbers, save our resources, build our books of business and mak

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e money. Americans are instant gratification animals.

However there’s a more stable and consistent approach that we know works, yet so few of us us

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it with any regularity. It’s having the where with all to know that just stopping by and saying “Hi”, sending a card, calling to see how everyone i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s, may be the easiest way of holding onto or getting new business.

It boils down to looking at clients and prospects as friends or family members.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ou, hopefully, phone your mom, spouse, kids, etcetera, to see how things are going, well why not do that with clients and prospects. A word of warni

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng: don’t do it every other day, or with some annoying and phony premise.

If you treat your business resources with the respect and caring that you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

would like, you’ll find out how loyalty will build and how hard it will be for either of you to let go of your business relationship.

Find out your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

client or prospect’s birthday and send them a card and make sure you sign it and write a personal note. Personalizing separates your card from the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

undreds of cards your client may get over the course of a year, especially during the holidays. I always felt that those printed cards with the stam

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ped company name and/or signature were spit out without much thought or caring.

Call or stop in and ask you prospect or client if they’d like to go

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to lunch and stipulate that you’re not going to speak about business, but that you figured they’d make good lunch company. Don’t talk business…but

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hey may!

Find out you client or prospect’s likes and dislikes and write them down. Keep an organized file and use it. Calling your prospect to see

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

if they’d like tickets to a sporting event that you know they enjoy may be your ticket to opening up a prosperous relationship.

Sending articles, m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

gazines, books and the like for no apparent reason other than you know it would interest them, speaks volumes about you as a person and about your a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bility as a sales executive. We are all so jaded by gimmicks and insincerity that a little bit of caring goes a long way in today’s society.

I freq

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ently think about a vendor who helped me out when I was just starting in business. He had no idea that my company would someday become an internatio

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nal entity. He would stop by just to say “Hi”, drop off premiums without asking for an order and would occasionally come by with coffee. No matter w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at happened that fellow could always count on me as a client. His loyalty and business friendship was handsomely rewarded many times over. Slow, ste

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ady and caring won the race!

Remember building a book of business is a lot easier when your foundation is solid and you set it up for the long haul

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We're all in a hurry, and all just a bit lazy. That's why marketers need to do everything in their power to make it easy for us to part with our money - and buy from them. This huge roadblock to sales should never happen.

Let me introduce you to David. David is an expert. He lives on a beautiful farm in Spain. David is an expert in many things: almond growing, sheep herding, and wild boar rustling are just a few...

Public relations for copper mines in the United States of America is extremely important. Too many copper mines have been closed in the United States and currently the price of copper is astronomical and that adds costs to almost all the electrical components that people buy.

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