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It's true that during the day we actually shrink in size. You knew that didn’t you and i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t’s actually true. Because when we’re walking around, sitting down, our spinal column an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

other bones compress slightly with gravity. Only millimetres but it happens.

Also you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

knew that during the night when we’re asleep we actually lose weight. Now how great is t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

at, especially for me on a strict diet? It’s only ounces but you burn calories just slee

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ping and perspiring and shuffling around slightly.

My final amazing fact for you to use

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o impress your friends at a dinner party is your hands. Did you know that everyone has o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ne hand slightly smaller than the other. Incredible. Check it now and look for a very s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ight size difference. Amazing isn’t it?

Anyway onto my point.

When we’re selling or pe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rsuading or trying to convince someone on anything, we should be thinking the rhythm of t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ree. We should try and always give 3 reasons for a customer to buy your product and you’

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

l be more persuasive. Why? Because rhythms of 3 are more elegant and more convincing th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

an rhythms of 2 or 4. They just are.

Try doing a rhythm of 3 sales close.

“So you like

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

this benefit
And you really felt that part was great
And the delivery date real

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ly suits you
Shall we go ahead today then?”

Works doesn’t it? Elegant and very rap

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ort selling. Also remember to place your most important benefit or argument at the end a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s this gives it more power and is more believable. Everything should come in a rhythm of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

3. Just to prove this. Your hands. There is no difference in size at all but the weigh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t and height bits are totally true. The rhythm of 3 got you.

Gloria Estafan sang “The r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ythm is going to get you” way back in the 1980’s. The rhythm of 3 stills holds true toda

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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