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1. Thou shalt not Kill - the relationship with a prospective member by trying to sell when they are not ready to buy. By keeping

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the relationship alive thou shalt prevail to sell another day.

2. Thou shalt not Steal – from the pockets of those who truly can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

not afford your membership. They will only experience buyers remorse and resent you for ‘pushing’ them into it, resulting in killing a relationsh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ip.

3. Thou shalt Believe – in thy teachings of healthy living by exercising both thy body and mind regularly. Walking the path

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ye preach will ensure that many others follow with belief and conviction.

4. Know thy Destiny – goals and sales targets and revi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ew them daily, weekly and monthly. This will ensure ye do not stray from the path that has been laid down for you. Daily consideration of these ta

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rgets will give you the power of father time to adjust your priorities and action plans so that you always arrive at your destiny on target.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng>5. Spread thy Word – by being proactive and prospecting daily. Accept responsibility for the role that has been bestowed upon you and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

do not be reactive waiting for the phone to ring or a prospect to ‘walk in’.

6. Pray daily – (Role-Play/Pray). Practise your tec

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hniques regularly. Practising daily ensures you are ready to adapt to different situations and personality types, thereby not having to practise o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n your customers and risk killing a relationship.

7. Recruit Disciples – daily so that they may also spread your word to their f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

riends, family and colleagues. Every member you befriend and help will help your cause by recruiting other disciples who ‘sell’ your teachings of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

healthy living.

8. Love thy Children – that you have recruited to members of your club. It is not enough to believe they will fi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd their own way and stay a dedicated disciple. Thou shouldst nurture new children who are infants to healthy living, with regular contact, educat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on, motivation and friendship so that they may grow to be strong happy members.

9. Thou shalt not lie - promising a service or r

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

esults to a potential member that you can not deliver or they can not realistically achieve is the same as lying. If you can realistically not lov

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e and nurture your children in the way of ‘healthy living’ then thou should do no less than guide them in the direction of others who can.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g>10. Seek greater Understanding – by furthering your knowledge and skills. Seek out new sources of knowledge and self development with r

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

egular reading, discussion, practise, and training courses.

This is the way of the elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ank">Synergy Sales Consultant. Follow these 10 Commandments and you will live a happy and rewarding life full of promise and career potential

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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