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  • Digg It - Top Producers Use Closing Techniques

    I have not included many of the old, outdated, offensive, repackaged closes you often hear or read about. The following recommended closes can always be tailored and adapted to fit the style and approach that works best for you. Remember that you should only have to resort to these last-minute closing strategies if you have not completely closed your prospe
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ct throughout the presentation. Your goal should be to never have to use these tactics, but in the event that you do, these strategies sure will help.



    Secondary close


    Close on a minor point i.e. do you want the blue or green. Do you want it delivered or will you take it with you. Do you want the regular or the radials.

    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    Alternative close

    Give choice between something and something. Do you want to regular or VIP

    Assumption close

    Selling past the close. Want this delivered today or tomorrow. Will that be cash or charge.

    Take away close

    When they hesitate, say just a minute lets make sure we have this in your size or color. Let me
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    see if we have this item in stock. Let me check with my manager.

    Summary close

    Make a detailed list of benefits and list in order of how the customer would like them.

    Puppy dog close

    Let the prospect touch taste feel hold and let them become attached.

    Ben Franklin

    The close involves the thinking process that
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    everyone goes through before they buy something. On a piece of paper, draw a line down the middle and write reasons for and against the purchase of the product. Only do your side and say, well Mr. prospect it looks like you made your decision.

    Order sheet close

    Fill in the order sheet from the start of the conversation. If they hesitate - say
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    I have a terrible memory for details. If you don't want to go ahead with it I will throw it away.

    The relevant story close

    People think in terms of stories. Talk about a happy client who was in the same position. They did it and are very happy with the purchase. You can also use a story of someone who walked away and look what happened to th
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    m.

    Ascending Close

    Close with a series of questions that ends with a yes that leads to a close. Desire goes up with yes - Desire goes down with no Every time we say yes to a benefit our desire goes up to sell the product.

    3 Question Close

    Can you see where this will make you money and be a great business you can do? Are you
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    nterested in having your own business and making large amounts of money? If you are going to start your own business, and prepare for your financial future, when do you think would be the best time to start?

    Law of excluded alternative

    When we buy something that means we can't buy something else. Willing to pay Vs ability to pay are two differe
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    t things.

    Is the price your only concern??

    Are you going to make your decision on this business solely on the basis of price?

    Mr. prospect isn't it true you get what you pay for?

    The Reduction to the Ridiculous Close

    For a mere 22 cents a day you can enjoy the benefits of our product.

    Invitational Close

    Why don't you give us
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    a try. Why don't you take it.

    Tom Hopkins

    I can get it cheaper somewhere else....

    ....that may be true _________ and after all in today's economy, we all want the most business for our money. A truth that I have learned over the years is that the lowest price is not always what we really want. Most people look for three things when making an
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    nvestment.

    1. The finest quality
    2. The best service and
    3. The lowest price

    I have never found a company that could offer all three... I am curious Mr.... which of the three are you willing to give up?

    Lost Sale Close

    After you have tried everything say the following: “Thanks for your time.” The sales resistance goes down, then
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    sk, ”Mr. prospect may I ask you one question I have tried to present the information the best I knew how. What is the real reason you did not buy today.”

    You may then be able to say the following, “Oh Mr. prospect I'm sorry I must not have explained that properly turn around and reclose.”

    Discipline Close

    Mr. prospect do you consider yourself d
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    sciplined? The reason I ask is that our success is tied together and we need to make sure you will work with us towards your success. We need people who will be disciplined and stick to their goals. When you receive your first check are you disciplined enough not to spend it all and keep a percentage to reinvest in your business? Some people when they see these
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    checks go take a vacation and spend all the money and have none left to reinvest in their business. Do you think you are disciplined enough to make this decision and work with us towards your success.

    The walk away close

    Good in retail. I would like to shop around and check you competition. Mr. prospect we have been doing business many years
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    nd we have a lot of repeat business. Why go through all that trouble and let write it up right now. Everyone who shops here has done it for you. If they still want to shop around say Mr. prospect if you do it today because we only have a few left of end of the contest or whatever I will give you a extra 25 dollars off. If they still want to shop say go ahead I
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    understand how you feel it is a good idea but promise me one thing come back and see me and I will promise you to come back and I will give you the best deal in town. Don't give the final price say I have to talk to my manager. When they come back and if you can't beat the price throw things in such as warranty delivery so there is more value. This is the best d
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    al. Why don't you give us a try. when would you like to have it delivered.

    Closing on referrals

    Referrals are worth 10-15x's the cold call. Mr. prospect would you happen to know 2 or 3 other people who would be interested in the product. I would really appreciate if you could give me their names and get the phone numbers. Mr. prospect of the
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    se 2 which one should I call on first. Mr. prospect could you call bill and tell him I'm coming or make a appt.

    Conclusion

    Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. It is the missing puzzle piece that will crack the code to dramatically increase your income, improve your
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ou unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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