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Digg It - Six Tips on Making a Successful Training Video
Today’s television saturated audience expect to watch good television. This is why poor acting, grainy vision and boring dialogue will no longer cut it in your training video.
Off-the-shelf training videos can often be poorly produced, so
Off-the-shelf training videos can often be poorly produced, so
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
much so that they engender more laughs than learning. Or the messages tend to be too broad and not targeted enough for a specific audience.
To avoid this trap, companies often custom-design their training videos, in order to get unique m
To avoid this trap, companies often custom-design their training videos, in order to get unique m
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ssages across to their staff or customers.
Yet, just because you have a tailor-made production specifically for your staff does not mean that they will be willing to learn.
So how do you get your training messages absorbed?
1. Get the Sc
Yet, just because you have a tailor-made production specifically for your staff does not mean that they will be willing to learn.
So how do you get your training messages absorbed?
1. Get the Sc
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ript Right
The script is the backbone to your production.
It needs to be short, succinct and written in the same language understood by your audience.
Avoid transcribing manuals into a training video script. They will be too wordy to be
The script is the backbone to your production.
It needs to be short, succinct and written in the same language understood by your audience.
Avoid transcribing manuals into a training video script. They will be too wordy to be
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
of interest on screen.
Spend the maximum time on your script, as it will determine the quality of your production.
2. Keep them Involved
Many training videos often have procedures that need to be demonstrated. Keeping the camera locked
Spend the maximum time on your script, as it will determine the quality of your production.
2. Keep them Involved
Many training videos often have procedures that need to be demonstrated. Keeping the camera locked
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
on a staff member talking through what they are doing, will never keep anyone interested for long.
The golden rule in making a successful training video is to keep changing what is shown on screen.
This means that each scene needs to run
The golden rule in making a successful training video is to keep changing what is shown on screen.
This means that each scene needs to run
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
or no longer than 7 seconds. Mix it up by using graphics and titles, cutting to a wide shot or close up, using a different voiceover or even using animation.
By using lots of overlay shots, not only to explain procedures in more detail, y
By using lots of overlay shots, not only to explain procedures in more detail, y
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ou keep the viewer involved with the action on screen.
3. Work out your Style
Using one camera angle continually on your presenter has the tendency to make audiences sleepy.
Work out the best style for your particular training production
3. Work out your Style
Using one camera angle continually on your presenter has the tendency to make audiences sleepy.
Work out the best style for your particular training production
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
in order to engage your viewers.
Keeping the ‘mix it up rule’ in mind, choose one or more of the following (preferably more than one for best results):
• Have actors (either staff or professional) acting out procedures.
• Use profession
Keeping the ‘mix it up rule’ in mind, choose one or more of the following (preferably more than one for best results):
• Have actors (either staff or professional) acting out procedures.
• Use profession
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
al actors to dramatise scenes to communicate any emotional messages.
• Use a narrator to talk through what is happening on screen, or to elaborate on points made by the actors.
• Use an on-screen presenter to link scenes together, provide
• Use a narrator to talk through what is happening on screen, or to elaborate on points made by the actors.
• Use an on-screen presenter to link scenes together, provide
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
summaries of important points and bring your video to life.
4. Highlight Important Messages
The beauty of video is that it communicates both visually and audibly.
When conveying key messages, both the vision and the audio track need to b
4. Highlight Important Messages
The beauty of video is that it communicates both visually and audibly.
When conveying key messages, both the vision and the audio track need to b
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
telling the same story. The audience will lose the message if the vision doesn’t match what the voiceover is saying.
For example, say the voiceover mentions that “You must get the customer to read the document before signing it”. You wi
For example, say the voiceover mentions that “You must get the customer to read the document before signing it”. You wi
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ll need to show the customer receiving the document, reading it and then signing it.
It would be confusing showing just the customer receiving the document and then signing. Or showing just the document being signed. You have to show on t
It would be confusing showing just the customer receiving the document and then signing. Or showing just the document being signed. You have to show on t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e screen every step of the procedure, in time to the narration.
To further reinforce salient points, titles can be added that coincide with the narration. This is a great way to get the audience to remember important pieces of information
To further reinforce salient points, titles can be added that coincide with the narration. This is a great way to get the audience to remember important pieces of information
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
. Particularly, information such as statistics and names of certain procedures.
5. Do as I say, not as I do
As a parent of a toddler, it is amazing to discover how much your child picks up from just watching you.
It’s no surprise that e
5. Do as I say, not as I do
As a parent of a toddler, it is amazing to discover how much your child picks up from just watching you.
It’s no surprise that e
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
en adults learn by example. Good leaders know that if they want their staff to follow their lead they have to make sure all of their actions coincide with their verbal instructions.
Often clients ask us to show on the training video the w
Often clients ask us to show on the training video the w
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
rong way to do something.
Due to the funny way our mind works, we remember what we have seen. So if you want to teach your employees the wrong way to do something, showing them the incorrect way is a pretty good place to start!
The best
Due to the funny way our mind works, we remember what we have seen. So if you want to teach your employees the wrong way to do something, showing them the incorrect way is a pretty good place to start!
The best
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ethod of training is to show the right way to do something.
6. Test their knowledge
The days of instructors playing a video tape and hoping that the audience has learnt their lesson is over.
Training video content can now be played on a
6. Test their knowledge
The days of instructors playing a video tape and hoping that the audience has learnt their lesson is over.
Training video content can now be played on a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
computer together with an on-line assessment tool.
Short video modules can be watched ending with a question that the viewer needs to answer.
This not only ensures that the viewer pays attention, but is more likely to help them retain inf
Short video modules can be watched ending with a question that the viewer needs to answer.
This not only ensures that the viewer pays attention, but is more likely to help them retain inf
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rmation.
At the end of the training session, simple reports can be downloaded by the trainer. This important information can be used to assess the areas in which more training is required.
(c) Marie-Claire Ross 2006. All rights reserved
At the end of the training session, simple reports can be downloaded by the trainer. This important information can be used to assess the areas in which more training is required.
(c) Marie-Claire Ross 2006. All rights reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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