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Very few people can hear a technique, memorize it on the spot, and implement it, in one si

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mple step.

Yet that’s what classroom, or if your will, training room instruction at most

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

companies presumes. It presumes everyone can hear a tip, remember it, and immediately put

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it to work.

If you wonder why there’s so much turnover in the ranks of telemarketers, thi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s is one of the reasons. Their training is fragmentary and poorly communicated, and it is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

not internalized in sufficient time to get reps up to speed and successful.

I’ve found th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ere is no better way of getting people prepared to do battle than training them like soldi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ers. Put them under fire, in your sessions.

For example, every salesperson should be trai

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ned to answer objections. I’ve found a three-step formula works beautifully.

Upon hearing

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a prospect say, “Gee, that sounds expensive,” the rep should respond:

(1) With at transi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tion phrase, such as: “Well, I respect that, but…”

(2) This is followed with a content-an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

swer: “I’m sure you’ll recover your full investment in 90 days or less;”

(3) And this is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

capped with a close,” So, let’s move forward, and I’m sure you’ll be pleased, ok?”

I just

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

taught this to you, right? Can you turn away from this page and put it to work?

No, beca

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

use you haven’t internalized it, you can’t do it like a soldier breaking down a gun, blind

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

folded.

So, the way we train this is by throwing various objections at our recruits, maki

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng sure they get a solid grip on the flow, the sequence. Then, we double back to make sure

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the language is right. Finally, we work on the intonations, so this reply seems as calm a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s can be.

Do this with your freshest people and you’ll transform them into a mighty selli

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng force, one that will rack up victories, and stick around long enough to brag about them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many industries and governments depend on ISO 9000 production standards these days. ISO 9000 production standards guarantee that all products are of a consistently high quality.

You put a lot of thought into naming your children, why wouldn't you spend a considerable amount of time naming your business too? Your business name is the first impression of your business and the products and services you offer. It's important to name it wisely.

Well, the time has come to ask you a simple question and really this is for my own personal benefit and I promise not to tell anyone your answer.

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