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  • Digg It - Joint Ventures: The Power of Partnership

    When two people join forces, there's a certain synergy that takes place, that's why many ebusiness folks are seeking out joint ventures. What IS a joint venture (JV for short) you ask? Basically it's when you agree to form a partnership and j
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ointly promote someone.

    == BENEFITS OF JV ==

    Here are some benefits you can realize from forming joint venture.

    1. EXPOSURE: You can instantly "double" the exposure of your products and services by tapping into each other's built-in audien
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ces, business relationships, and mail lists.

    2. MENTORING: As partners, you'll form a powerful relationship and learn from one another. As you create plans together, each partner's specialties and knowledge will complement the others.

    3. FO
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    M A DYNAMIC DUO: Being associated with other highly successful business people enhances your image and reputation. Look at the fantastic relationships that Jim Daniels, Rick Beneteau and other successful marketers have built. They are example
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    s of people who truly are putting the power of partnerships to work!

    == TIPS FOR BUILDING A SUCCESSFUL RELATIONSHIP ==

    Are two heads better than one? Well YES and no… You see, relationships can be sweet or they can quickly turn sour. Like a
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    good marriage, a joint venture relationship needs to be built on a solid foundation of trust and friendship. Partnerships need nurturing, loyalty, and faithfulness from both parties. It's not a one way street. Partner's need to genuinely car
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    about and trust each other.

    1. BE HONEST AND SINCERE: It all starts with the proposal. If you don't write a strong proposal, the future of your JV will quickly be decided with a "click". An impersonal, hard sell letter will turn your prospe
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ct off. Instead, write a personalized proposal including what you both could bring to the project and what you both can expect of a joint venture partnership.

    2. KNOW YOUR POTENTIAL PARTNER: Take time to get familiar with their business, the
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ir web site, and ezine. This way can tell your partner what you like about their business and how you foresee them working together. You may even consider making a phone call to say hello and "meet" each other first. The few joint venture let
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ers I actually consider are from folks who take time to know me and my business, and speak honestly about WHY and HOW we could work together.

    3. WHAT's IN IT FOR ME? Explain up front how working together would be mutually beneficial to both
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    of you. If a joint venture proposal screams "ME, ME, ME" then why would you consider it? Instead, take time to think about how YOU could help your potential partner. Clearly state the potential benefits to your partner. Will they gain instant
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    access to 40,000 extra subscribers? Will you endorse your partner's products? How can you grow your partner's business?

    4. RESPECT YOUR PARTNER: What you do reflects on the reputation of your partner. Conduct yourself with integrity and pr
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    fessionalism. If I am promoting "Joe Schmo's" product, I expect Joe to treat my customers with respect and offer outstanding customer service. If Joe doesn't answer his emails, offers bad customer support, or his product doesn't "work" – then
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    that reflects badly on his partner's reputation.

    == WAYS TO WORK TOGETHER ==

    Here are a few ideas on how partners can work together to promote each other.

    1. CROSS PROMOTION: When you endorse each other's products, it's important that you
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    TRY and BELIEVE in the product. A personal testimonial is a powerful sales tool. Partner's can agree to swap ads or articles in each other's ezines or send promotional endorsements to each other's email lists.

    2. BUNDLING: Another JV idea i
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    to bundle your packages together. Bundling works best when the product complements yours. But, be careful that their product doesn't overshadow yours. Also, don't pile on so many bonuses that the offer becomes unbelievable. An offer too good
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    to be true may raise doubts in the consumer's mind.

    3. PRODUCT SWAP: Agree to "swap" products with your partner and offer them as a prize. Give the prize away in a contest or do a random drawing to one lucky subscriber.

    4. JOIN FORCES AS
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    A VIRTUAL COMPANY: Partner with companies who offer services related to yours. Your customers will enjoy the convenience of one-stop-shopping. By cross promoting each other, you'll BOTH gain new customers. Don't limit yourself to partners wh
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    are close to you geographically. With fax and email your associates can be located anywhere in the world.

    == IN SUMMARY ==

    Take a minute to look up from your busy desktop and dream about WHO you would like to work with! Open up your mind t
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    o the possibilities. The INTERNET makes the world a small place. You could potentially partner with ANYONE, ANYWHERE! Get to work writing a smashing proposal and YOU TOO could be tapping into the power of partnerships to promote your business


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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