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There are some lines in selling that are simply golden.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

They open doors and minds.

They make people feel goo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d.

They refute the myth that being completely unscript

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d is a virtue in selling.

I’m going to share one with

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you, right now, but before I do, I want you to promise

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that you’ll email me, and tell me how well it works for

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you.

Would you? I’d really appreciate it, and let me t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hank you in advance for doing it, okay?

Great, now let

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

me tell you where you insert it. Imagine you’re openin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a telephone conversation with a secretary or a prospec

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t.

First, mention your name and your company, and then

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

append this line:

“Hello, this is Gary Goodman with C

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

stomersatiafaction.com and the reason I’m calling is I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

have a little problem on my hands and I was hoping you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

could help me out.”

Then, say nothing—not a peep.

You

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re likely to hear, “Well I don’t know if I can, but I’l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l try!”

Isn’t that a thing of beauty?

So, humble, so

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cooperative, and so suddenly!

Anyway, I’m going to lea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e you with this gem, which has made a ton of money for

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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