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Did you know, that television -- the persistent purveyor of pop culture here in America -- shapes a LOT of your prospects behavior patterns?

Here, listen t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o this:

1. The average US home has the TV on for 7 hours and 40 munites a day.

In case you're wondering, that means by the time a child is 18 years old, t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ey've already been exposed to 50,367.6 hours of television!

Sheesh!

2. The average amount of television the average American watches, is over 4 hours a da

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. (that's 17% of your life, by-the-way)

Likewise, this means the average American has actually watched over 26,280 hours of TV by the time they're already

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

18 years old.

3. 50% of all US households have 3 or more TV's in their house.

4. (And this one was amazing) 45% of all parents say if they have something

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

important to do, they'll use the TV to occupy their children! (Whatever happened to books, or arts and crafts?)

5. 54% of children between ages 4 and 6 sai

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

they'd rather watch TV than spend time with their fathers! (Gosh, I hope my daughter wasn't participating in that survey...)

6. 40% of all Americans watch

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

TV while they're eating dinner.

7. And lastly, on average, sadly... parents only spend 38.5 minutes a week having a meaningful conversation with their chi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dren.

No doubt then, television is a HUGE part of American life. In some cases, it's even more important than having a relationship with your children, for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

goodness sakes.

You'd have to assume from reading through these statistics, that people are planning meal times around what's on TV... they're spending a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ood amount of brain-power trying to make sure "this" show gets taped or recorded at "that" particular time... and they're probably spending more energy watc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing David Letterman than making love.

Which is very VERY tragic of course.

One thing TV doesn't do, is... it doesn't tax your attention span.

You get ent

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rtained a little... and then you get some relief in the form of commercials.

You hear a little bit about your topic... and then you go and grab some ice cr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eam.

Because of this, if your sales pitch isn't giving your prospect the same sense of "relief" -- either in your story or in your presentation -- then you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

prospect is going to do the same thing you do, when what you're watching, no longer interests you:

They're going to grab their remote and click to another

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

channel, which in this case means...

They're going to toss your sales pitch straight into the garbage can!

And above all else, you certainly DON'T want th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

m to do this, now do you?

So next week, to make sure this doesn't happen to you, I'm going to tell you "5 Ways To Give Your Prospect A Much-Needed Break

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

In Your Sales Copy!"

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t all the prior archives you've been missing, right here at: http://www.kingofcopy.c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

m/tips/tiparchives.html

P.P.S. If you know someone who could benefit from this tip, then do the right thing and forward this tip on to them, right NOW

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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