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You'll find that the extremely important skill of tactical communicating will be that much easier if you if know who it is you're talking to. Luckily, there's a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

simple, yet powerful formula that Myers & Briggs developed, to pinpoint different personalities, and what I'm referring to is the DISC, or D.I.S.C. personality p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ofile.

In its simplest form, the DISC model breaks all of us into 4 different personality types. The word DISC is an Acronym for these different types of people

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

The 4 Personalities are easily remembered using letters. But remembering how they act and react in real life is easiest by using birds!

The "D" from D.I.S.C.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s the Driver. These people are direct, forceful, and results oriented people. These types of people may not be very good at customer service or repetitive tasks.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

If they were a bird, they would be an eagle.

An Eagle is top of the food chain. They fly alone, and they make quick decisions. As an aggressive animal, the link

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

back to people in business is that these people are most often the ones with the big office - the President or Manager!

You've probably run across this persona

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ity type with people who want short answers, no fluff. And they let you know that you better get to the point, they have little time to waste. With a "D" you hav

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to make your point quickly and show plenty of benefit to them.

"I" is the Influencer in D.I.S.C. They want to be everybody's friend. They are everybody's frien

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. They tend to be optimistic, energetic and outgoing. They work well as salespeople, but generally not quite as good at collecting your receivables. Sound like a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

yone you know? An "I" personality is usually referred to as a Rooster or a Peacock! Bright flashy colors, screaming "Look at me, look at me! As a general rule

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

these people want to be included and recognized. (An excellent point to keep in mind when selling to one) You'll spot them easily by the trophies, photos, award

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and "#1 Dad" coffee mugs in their office! "S" is Steadiness. These people are patient and relaxed. They are content to hang back in the crowd and look for dir

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ction from others. An excellent choice as an administrator or receptionist. I've seen them as Owners and Presidents, quite often in the Medical and Technical Fie

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ds. It's a great character trait, but not one that needs to stand out in the crowd. If you have a lot of Office Managers on your accounts list, this is a person

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lity type that will encounter a lot.

If an "S" was a bird, it would be a Dove.

"C" is the Compliance person. They like "the rules". As a matter of fact, they n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eed them to function well. They tend to be very detail oriented and accurate. Obviously, these people are a great choice where details are important. So if you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ell to Engineers, Lawyers, Doctors, Architects, Law Enforcement, you may encounter C's.

A "C" personality is like an Owl; wise, watchful and analytical. Of co

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rse, these are all general terms, and most people aren't confined to just one category. I, myself have traits that make me both an "I" as well as a "D", but the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ISC model does help you to understand the people that you deal with each day, and help you to communicate with them in a way that makes it easier for both of you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We hear how difficult it can be to be a single mother and hold a career. A few fathers may have this problem so it applies equally to all those single fathers out there as well. Few of us know really how many hurdles these woman (single parents) have to go through in order to advance in their careers. Hurdles often include skills, wages and competing interests.

Sometimes it takes great courage to leave the safety net of your current employer other times you may feel that it would be better to move on. In this article we explore some of the things you should or should not do when your time to resign comes.

This article addresses the problem of rampant management malpractice in many of today's organizations. It offers explanations for how and why this type of organizational abuse is so prevalent and suggests how it can be counteracted.

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