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When you are actively trying to develop business you must be proactive. Sitting back and wait

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing for the phone to ring does not lead to sales. If you think that the world's most successf

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l sales professionals are simply highly paid "order takers", then you are mistaken.

That doe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

not mean that order takers do not exist, many large companies have large buildings full of p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ople in cubilces answering phones all day long. While they are called "sales", these are not

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he ones who drive the business.

True sales professionals who work with the largest, most imp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rtant clients do not sit around awaiting calls. The best of the best are always networking, p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rospecting, scheduling appointments, following up and developing unique solutions for their c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

stomers and future customers. For these people, selling is not part time....they live it.

An

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the best do not complain. They do not hang out by the water cooler and gossip about what is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rong around their company. They do not blame others when they have a soft quarter. The best r

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ach out to clients, prospects and others in their network no matter if they are busy, tired o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cranky (and if they are those things, they never let others know about it).

When I was in s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

les and did not feel like making calls, I would take twenty pennies and put them on the left

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

side of my desk. Every time I made a call and left a voice mail, I would slide one penny to t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e other end of the table. If I actually spoke to someone, I would move two pennies. I would n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t allow myself to leave until all the pennies were on the right side of my desk. This silly e

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ercise usually led to setting appointments, and it is appointments that lead to sales.

So if

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you need to develop more business, don't expect anyone else to do it for you. To be successfu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in sales, you need to be talking to people. So get off the internet and reach out to someone

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Electrical Safety Rogue Traders. There are many companies out there who do not carry out the testing correctly. They do not check the plugs or fuse ratings for appliances. All standard plug tops should be checked to ensure they are wired correctly, the terminals are secure, the fuse rating is correct and the general condition is ok. On moulded plugs the fuse rating should always be checked. On numerous occasions we have been called out to re-test another so called specialists work.

Effective decision making as the pathway to growth and fulfillment. We take a look at the fundamental skills to get and keep private practice chiropractic and other doctors on track.

Brochures, broadcast plugs and press releases – don't call them public relations. Call them what they really are, valuable tactical devices which public relations calls upon from time to time to move...

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