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I went to Best Buy today to get a few CDs and walked out with a new subscription to Sports Illustrated. Immediately confused, I asked myself how’d that happen? As I went through the steps that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

brought to that point in time, I realized I was sold on the subscription before I ever had a chance to even think about saying no. Wow! What if and I had this power? My home business would be booming to say the le

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ast. So, let me go through exactly what happened and then I’ll pull a few key points out for you.

I browsed the CD section of Best Buy for about 30 minutes and then after making my final music selections I headed

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o the checkout counter. I was greeted by a friendly checkout clerk who rung up my three CDs to a total cost of $43. As she was ringing me up she said “How would you like a free Subscription to Sports Illustrated or

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Entertainment Magazine?” Before I could answer she continued by telling me that she had already taken advantage of the offer herself and had received eight free issues of Entertainment Magazine. She continued by t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lling me exactly how I could unsubscribe at anytime and still get eight free issues of whichever magazine I choose. Then, even before she finished speaking, an adjacent check out clerk chimed in and said how great

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of a deal he thought it was and how much he enjoyed his free subscription.

Then the magic happened! No sooner did I turn my head back to the first sales clerk than did she ask me which subscription I wanted. Witho

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ut thinking, I said Sports Illustrated. She replied, “that’s what the guys always choose”. She rung me up and I was out the door before I had a chance to think about what had just happened.

How great is that?

She

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

probably made a commission and I never even saw it coming.

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Ok… So, what made this whole process work so well?

First: The Element of surprise…

I had no idea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

what hit me.

Second: A free trial offer…

She offered me something that was very low risk to me. I didn’t really want a subscription to Sports Illustrated, but hey it was FREE so why not?

Third: Smooth transition

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

into her testimonial…

Once she said that the subscription was something that she personally took advantage of herself I let guard went down. From that point on, I wasn’t being sold on something I didn’t want, but

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

instead I was just getting a friendly recommendation.

Fourth: Smooth transition into how easy it was to back out at anytime…

At this point, not only was I just getting a friendly recommendation, but she told me h

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ow easy it would be to back out of the deal at any time. Not only that, but I was given explicit directions as to how to end my subscription. Hey, if I didn’t want the subscription I now felt even less pressure bec

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

use I knew exactly how to end it.

Fifth: Additional Testimonials…

Bang… Before I had a chance to think about whether or not I want a free subscription to Sports Illustrated bad enough to go through the future has

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sle of canceling it I’m hit with another testimonial about how great of an offer this deal really is from ANOTHER person that’s taken advantage of it. So, now I start to feel a little like I’m the one left out. Eve

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

yone else is doing it… why not me?

Sixth: The Close!

I loved the close! It was so sneaky. She never asked me whether or not I wanted a subscription, she just asked if I wanted Sports Illustrated or Entertainment

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Magazine. I NEVER had the option to think about whether or not I wanted the subscription or not. She simply ASSUMED the sale and at that point just asked me what subscription I wanted. She never gave me a chance t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o tell her NO!

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Now that I’ve given you six simple steps that you must follow to get the sale every time it’s just a matter of you figuring out how to use this in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your own home business. So, stop and read this again if you have to. Just let it soak in. It’s an extremely powerful process if mastered. Personally, I left that Best Buy not knowing what happened to me. It was lik

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e I was brainwashed!

Wouldn’t you like to brainwash your customers into buying your products or services or joining your home based business opportunity?

If done right the customer will never know what hit them!!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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