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Everyone knows the benefits of email. It's easy, quick, global, easily stored, it allows you time to think before you speak, but is it also a di

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

straction?

I can't tell you how many times I have been working on a project when that little "you have mail" screen pops up. Hmm…Is there an im

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

portant message in there? Is it something more important than what I am currently working on? What if it's a new client? There's no way to know

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ntil I check those messages! This is when I run into my dilemma. Do I check, or do I finish what I am working on? I used to always check, you n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ever know, there could be a life changing email in there…okay, that's a little extreme. More often than not it's just another "urgent" message

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

bout getting cheap drugs or that now infamous little blue pill. By checking my messages I have not only interrupted the flow of what I was doing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, but I have wasted precious time. I feel like I should keep working, but I just can't contain the curiosity to see what has come to my inbox; a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d it seems I'm not alone.

In the ClearContext 2006 Email Usage Survey 41% of the respondents stated they are checking their email "constantly".

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

In fact, they found that even though we are getting the same amount of email as last year we are spending more time managing the email we get.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hey also found that 25% of the people responding to the survey are spending 4 or more hours every day managing email. That is half of the work d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ay! How are you expected to get anything else done when email is taking up half of your day?

I asked myself the very same question and came up

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

with a few strategies that can easily be implemented to keep your email under control and help you better manage your workday, while still stayi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g in contact with clients, and feeling like you accomplished something by the end of the day.

The first thing is to stop checking your email as

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

soon as you start work. I know it seems impossible, but it will wait. Spend the first hour of your day getting small tasks completed. After the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

first hour go ahead and check your messages, even if you get wrapped up in your email you will have already accomplished something.

Turn off yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ur email notification. GASP! This works too. Without the notification screen popping up every few minutes you will be able to focus on the task

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t hand. How do you know if someone has sent you an email? That's the third step.

Set up a schedule to check your email, and an amount of time y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou are willing to spend on it. It could be at the top of the hour for 15 minutes, every two hours or maybe only once or twice a day for an hour

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at a time. Whatever works for you. By implementing even one of these suggestions you will be able to gain control of your email management. You

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will be less distracted by your email, and last but not least, your clients will still have your attention, and you will still have your sanity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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