Digg It - Business

OK, so why do marketers need to understand Value Chain analysis? Why can’t we just write a super ad?

Bec

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ause the more you know about how your product (or service) interacts with the customer the more you can ma

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tch up company strength with customer need. If you can successfully do that, you will win a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

marketing.

In Competitive Advantage Michael Porter outlines the importance of the Value Chain for

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a company. Ideally, your company would view Value Chain analysis as an integral part of their strategy.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Senior management would direct managers in Operations and Sales and Customer Service to map out the variou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s contact points between Company Value Chain and Customer Value Chain; to ferret out what really matters t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o the customer. Then your company would engineer products and services to profitably provide a product tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

fits with customer want and company strength.

Hey, let’s get real. In most companies this just doesn’t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

happen. You’re the marketer; you’re tasked with driving up sales. Senior management might help you out a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

little; maybe they’ll pave the way by letting other departments know the importance of marketing. But in

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

most situations you’ll need to do the heavy lifting of a value-chain analysis yourself.

By all means, ask

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your customers. Create customer survey tools and email feedback options. Find out as much as you can ab

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ut how your customer uses your product, and what they like about it.

But voluntary customer feedback alon

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e is insufficient to construct a good Value Chain analysis. Sure, it’s vital to know how the customer use

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and interacts with your product, but you need to understand how the customer value chain connects to your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

company’s value chain.

For that, you’re going to need to ask some other people in your company. Find on

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e or two key people in the following areas: Shipping, Customer Service, and Sales. Information you glean

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rom each of them will supply raw material for total marketing connections to your customer that leverage y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our company strength with the customer needs. And you can use that leverage to overpower your competition

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/40424/diggit-The-Importance-of-Value-Chain-Analysis-for-the-Marketer.html">The Importance of Value Chain Analysis for the Marketer</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/40424/diggit-The-Importance-of-Value-Chain-Analysis-for-the-Marketer.html]The Importance of Value Chain Analysis for the Marketer[/url]

From the very beginning of the industry, real estate infomercials have been very successful. There’s something about the idea of making money in real estate that appeals to a lot of people. In fact, most of the real estate infomercials that have appeared through the years have been scams for several reasons.

Do you want to work from your home and earn a nice income, doing a job that you really enjoy? well, this is not a dream, today is possible, all you need to do is find freelance jobs and start a new life.

Most businesses can benefit from a regular health check - a business diagnostic to identify priorities and potential solutions for better performance. Here is a list of 10 check points and some approaches to consider for raising your business performance to the next level.

Tags

Links

Digg It - The Importance of Value Chain Analysis for the Marketer

Related Articles: