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Restaurant press can add more than just a few dollars to you bottom line, it can add credibility and a flood of follow-up mentions if you play the game right. If you have read your local

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

paper, or watched your local television you have to have noticed that whenever there is a story affecting the food and beverage industry the same names and places are always mentioned. Ho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

does this happen, why do they always get the spotlight? Well, let me tell you, they work it. If you want to get into the game you have to work it too.

What you need to start working

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the media
First you need to do is put together a restaurant press kit. Make sure you have a restaurant fact sheet that describes the detailed information about your establishment

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Include any relevant articles such as reviews etc. All of you menus should be printed and included; breakfast, lunch, dinner, wine, specialty drinks, even your beer list.

Pictures are a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lso a must. Get some high quality shots of your restaurant and several food pictures as well. Have associated food recipes for the pictures. The more the better, you never know when you’l

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

need one on the fly. A good picture and bio of key personnel, like the Chef, is also a nice touch and can be very valuable.

Next you will want to put a list of possible topics that you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

or your staff can be considered experts on. Be creative here, try to anticipate what stories would show you in the best light, what type of news or situations are on the horizon, or what

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ype of news story you can create. Restaurant press can come in almost any form.

Present it with the right look and feel
Time for a Staples run! You’re going to have to give s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ome thought on how you want to present all the material you have gathered. If you are a five star dining establishment, your restaurant press kit should present yourself accordingly. A pa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

kage for a sports bar should give a feeling of a sports bar. Remember, you are presenting your restaurant so keep it real. Make sure you put together enough to go to all of the newspaper

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd televisions in your area.

Hitting the pavement
Now it’s time to find out who is writing the stories in your area. Take out the paper or search the Internet to find who is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

covering food and beverage related topics in your area. Another good resource is the television news channels, as well as any local programming like morning shows. Put together a comprehe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sive list with as many individuals as possible. The ones that you came across the most I want you to highlight.

The highlighted reporters are going to need your special attention. I stro

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ngly suggest going and introducing yourself personally to. Dress to impress, and be armed with your media kit and don’t forget your business cards. Be prepared to offer suggestions for st

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ries and to talk about recent stories that have been of special interest. Make sure you let the reporter know you are always available for expert comments or advice in a pinch if they nee

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d you. You should also make sure they have your personal telephone number.

As for the rest of your list, create a mailing for them. Include a nice cover letter that details the informati

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n you used in the face to faces. Again, stress your availability and willingness to offer whatever information they would like for their stories. Remember, most reporters love someone els

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e doing the work for them so give then all you can.

Above all else remember you are cultivating relationships here, so take your time and build the trust. You will soon find that phone r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nging for an opinion piece or even a special feature. It may take a little time and effort, but once that ball gets rolling there will be no stopping it. Get that restaurant press rolling

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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