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    One question I ask my clients when they first contract my services to launch their new business is, are
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    you ready for a change. Many can't say yes quick enough. They are prepared for a change to their life an
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    d it's routines. It is important to realize that your life will change. You won’t die or lose control an
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    end up in a mental institution but your life will definitely change. To me that is pure excitement, to
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    others, that’s a little difficult to imagine and may not have been on their radar when they initially go
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    t the entrepreneurial bug. What I find is that often times my coaching clients overlooked the security a
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    d comfort they enjoyed in doing the same thing day after day. It is necessary to brace for this change b
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    y knowing that growth of any kind demands discomfort. It won’t feel better until it feels worse for a li
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ttle while.

    I often remind my clients that if they keep on the same path they've been on, they will rem
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    in on the same path they've been on. Changing begins first by imagining the new possibility. You need to
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    make the emotion tied to your current level of comfort face off with the possibility of your new life a
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    nd the “feeling” tied to that. In this great face off your current state of “life”, your current way of
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    eing, needs to lose by an absolute landslide to the new “lifestyle” challenger. If it doesn’t lose, then
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    you need to repaint the picture to one that will win out. I hope by now you are beginning to see that t
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    his thing we call change can be accomplished but only if you learn the rules of the game. The rules of t
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    e game we call “CHANGE” will always involve the emotional payoff you gain from the change being more ple
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    asing emotionally than your current state, or way of being. This is why so often people with very little
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    can be found accomplishing some of the greatest and most significant things in life. Often the motivati
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    n can be as simple as what activist Fannie Lou Hamer said “I am sick and tired of being sick and tired.”
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    Or as Tony Robbin's said – "It's not that I am into being rich, I'm just not into being broke any more.


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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