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When you talk with Dr. Joanne Sujansky, you get a firm sense of a person committed to expecting the best of herself and others. She is a long-time resident of Upper St. Clair and is chief executive officer of KEY Group, a keynote, assessment, consulting, and trai

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ning organization, now in its 25th year, also located in Upper St. Clair.

Dr. Sujansky has seen the company grow into an international leader in creating productive workplace cultures filled with passionate, dedicated people who are committed to increasing marke

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

share, building brand value, embracing new ideas, and delivering superior customer service.

Along the way, she has authored ten books and hundreds of articles and has delivered keynote addresses to audiences around the world. She consults with executive teams i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n and out of the United States. Some of her local clients include PPG Industries, Inc., GlaxoSmithKline, St. Clair Hospital, U.S. Steel, Mellon Financial, the Children’s Institute, UPMC, SAE International, Giant Eagle, Marc USA, Blattner Brunner, KDKA, and Westin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

house. And at the age of 35, she became the youngest person ever to achieve the national presidency of the American Society for Training and Development, a 70,000-member professional organization.

Her latest challenge is to help cities like Pittsburgh assist com

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

anies to prepare for their transition from organizations staffed largely with Baby Boomers nearing retirement to organizations ready to welcome twenty-somethings and thirty-somethings into their midst.

Her 25 years of research on worldwide companies throughout t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he United States tells her that corporate culture is the one competitive advantage companies can neither lose nor have taken away by other companies. And the companies that do this the best are what she terms Vibrant Entrepreneurial Organizations (VEO). These com

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

anies share the big picture younger people need to take personal risks and hold themselves accountable. They exemplify the new face of loyalty.

“Today, employees want challenging, meaningful, enriching work. If they have it, they will look for ways to build and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mprove their company’s future,” she says, adding, “If younger employees feel they are treated as commodities that can easily be replaced, they will look elsewhere for opportunities.

She points out that VEOs support high productivity while minimizing stress and p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

roduce a winning tradition. “They bring out the best in people and create a cycle of winning by seeking out and hiring only the best people,” she says.

Most important, she adds, is that a VEO raises communication to an art form. “Communication goes beyond sendin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

emails or holding employee forums on critical issues, even though these tools may be valuable for many companies,” she emphasizes, adding, “Communications by leaders of VEOs make sure that young employees understand the vision and future direction of the company

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and buy into major change initiatives about which employees can make their voices heard.”

“Work-life balance is also critical. I wouldn’t have it any other way. That’s what we recommend to our clients. If I didn’t do what I recommended, they would see through me

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and my company and our credibility would disappear,” she says.

Early on, Dr. Sujansky and Chuck, her husband of 28 years, wanted to live in a community that had the best combination of education and sports programs for their growing children. “It didn’t take us

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

long to decide on Upper St. Clair,” she says. Over the years, she and Chuck have kept a firm grip on family values, and have raised three children here—Cara, 25; Justin, 24; and Jenna, 13.

As one-half of a dual-career team, Dr. Sujansky credits Chuck directly fo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the success of their marriage and their family, and indirectly with the growth of her business. “In major ways, he and I balance each other very well. He’s our logical, left brain thinker, and I’m the right-brain type who likes to explore lots of options in our

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lives.”

Staying focused on family has not always been easy, but Dr. Sujansky insists on doing the right thing, and her clients respect her for it. “I remember one year around Thanksgiving having to choose between traveling to New Zealand to deliver a keynote add

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ess and staying home for the holiday with my family. I opted to stay with my family, even though I had to forego business and income,” she said.

She admits that saying “no” can be difficult, but that it gets easier with time.

Her take on business is no less str

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ightforward. “I feel that I owe it to our clients to do what we’re best at, to grow steadily and continually, and to hire the best talent,” she says.

Her other challenge is to stay as smart and up to date with what’s going on in the world of business. “I read a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lot to stay abreast of the latest thinking and to present myself to clients with an informed mind,” she says.

Dr. Sujansky sums up her approach to work, family, and success in a simply understood way. “Believe in yourself, follow your passion and what you feel e

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cited about, and care about other people along the way,” she says.

This article may be reprinted for your use in an organizational newsletter and or e-zine provided that you contact Kelly Hanna, Director of Sales and Marketing at 724-942-7900 to gain permission

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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