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If you have an existing gift basket business, or are planning to start up a gift basket business or home based gift basket business or just add a sideline to a business you have now, one of the most important things to consider is the type of gift

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

baskets you'll offer.

You can offer a wide range of gift baskets, focus on a unique specialty gift basket or do a combination of both. I recommend doing both.

For the newbie, start out with a focus on one type of gift basket, and then later add a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

strong line of gift baskets, after you get your foot in the door. This is often the best approach when you're new. You'll be tying up less money in inventory too.

Here are two possible specialty gift baskets to consider. The first is a gift baske

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t for nurses. Make up a demo gift basket. I know marketing. For marketing your specialty gift basket you may have to get really creative. Take your demo to one of the local hospitals and wander though the cafeteria and set it down on a table while

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you have a beverage. People will assume you are delivering it to a patient.

Take plenty of business cards. Ask administration if you can post your business card on the hospital message board. Stop at the gift shop, show the demo gift basket and as

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

k if they would take any on consignment. If they do and get enough orders, they'll probably start ordering regularly from you without consignment. If you know of any health professionals, show them your demo baskets or even give them one and ask fo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r referrals in exchange.

Nurses don't have time to shop. They love to get and give gifts. They can't get out of the hospital for breaks or at lunchtime because it's usually against hospital policy to leave the premises. I know. I used to be a nurs

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. They are prime candidates for your baskets. You can have gift baskets that are full of nurse specialty and other medical items, a nurse's relaxation gift basket and so on. They like the medical theme baskets because they can use the items or give

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

some of the items in the gift basket to other nurses and other health professionals they work with or know.

Once you get a few nurses buying you'll find they are good repeat customers. Plus they have plenty of associates they can recommend you to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. Make sure you supply them with business cards. Fliers get lost or thrown away. Business cards are easier to keep track of. Business cards are cheap or you can make your own. They don't have to be fancy but make them a little appealing. Your busin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ess is going to be judged by your baskets though, not the cards.

Another idea would be to approach brew pub and tavern owners. You could provide an endless supply of gift baskets for them to use for their giveaways to customers. They usually have

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

contests and various kinds of drawings for their customers. I know a lot of restaurant and tavern owners. I used to list and sell restaurants and taverns when I had my real estate company. I know how they think and work.

Just make up two or three

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or more good demos for them to choose from. Have different price ranges from less to more expensive and two or three differently filled baskets. Have two or three different types of containers if possible. Traditional wicker baskets are good. Try a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

totally different kind of USEABLE container if you can think of something appropriate.

For this crowd make your gift baskets humorous, not serious. Include things you think brewpub or tavern patrons might like. Specialty cheeses, crackers, pretze

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s, chips, nuts, other food items. Unfortunately they probably don't want healthy snacks. Maybe specialty beers, specialty coffees, hot chocolate mixes, t-shirts, baseball caps, coffee mugs, corkscrews, bar items, playing cards, auto-related items a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd small auto safety items. These are just a few of the items to consider.

Magic shop items will make your baskets unique and lots of FUN. Make sure you get some of these in every basket. Visit your local magic shop, usually found in the larger ci

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ties. If you don't have a magic shop try to find a magic catalog. You should be able to find some on the Internet. Even retail prices are usually cheap for these items if you can't arrange wholesale. You may not be buying enough wholesale in the be

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ginning to warrant a wholesale account. Often minimum orders may be too high to make sense.

There are dozens of other specialty baskets you can make of course. But for the other gift baskets in your gift basket business you will want to focus on g

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ourmet food gift baskets, fruit baskets if you come from an area that has plenty of fruit all year, corporate gift baskets which are real money-makers, but competitive, and bath and body gift baskets. Custom or personalized gift baskets are another

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

option too.

With these tips, ideas and suggestions, you should be well on your way to choosing a specialty gift basket line for your new, existing, or work-at-home or home based gift basket business, gift shop or as a sideline to another business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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