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The market for coffee and sandwich shops continues to grow in the branded sector, in terms of both numbers of outlets and turnover at the major operators,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

despite the reported saturation within the market. However, growth of the branded shops is at the gradual expense of the small independents and minor mul

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tiples, as the majors expand outside London and the South East into high streets at popular historic, university and tourist towns. They are also taking n

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ew business at out-of-town shopping centres, concessions within other retailer’s outlets, and travel-related locations such as railway stations, airports

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd motorway service stations.

Profitability of the branded operators is assisted by the fact that outlets outside London, in particular, are likely to re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ach a level of profit more quickly than those in high-rental, prime central-London locations.

Growth is supported by the continued increase in the propor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tions of 45 to 54 year-olds within the total population, of ABs and of women in employment all of whom are prime customers of coffee and sandwich shops. T

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he preference for eating at these venues, rather than having lengthier and more expensive lunches at restaurants, is sustained by the continuing need for

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

horter lunches within a busier working life. In addition, many women choose to eat at coffee and sandwich shops, as they are perceived to offer a ‘lighter

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

’ and more friendly atmosphere.

The leaders in the branded coffee-shop segment are Starbucks, Costa and Caffe Nero, while their equivalents in the brande

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d sandwich-shop segment are Subway, Pret A Manger, Bakers Oven, O’Briens and Benjys. These are gaining share within the total branded outlets sectors, par

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ticularly through their offering of a wider range of food and drink products. These are often higher-margin items, improving profitability, with this tact

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

c blurring the distinction between coffee and sandwich shops in general.

The ‘top ten’ branded coffee-shop according operators are estimated to a study a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

vailable on www.marketsensus.com to now represent 59.3% of the total branded sector in terms of outlet numbers and 70.6% by turnover. All branded coffee s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hops are estimated to account for 31% of the total coffee-shop market by outlet numbers, and 34% by turnover.

The sandwich-shop sector is more complex, w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ith one estimate putting the total number of cafes and takeaway food shops at around 30,000. The more major branded sandwich shops represent only a very

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

small share of this total, although Subway, Pret A Manger and Bakers Oven account for an estimated 72.2% of the ‘top 10’ branded shops by outlet numbers,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and 79.1% by turnover.

Despite growing competition from other retailers such as grocery multiples and department or variety stores the branded coffee- an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d sandwich-shop sectors are predicted to grow at a rate of between 7% and 11.8% per year in value terms over the period from 2005 to 2009. The total coffe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e-shop sector is estimated to grow at a rate of between 3.9% and 5.3% per year, reflecting anticipated gains in share by the branded coffee-shop operators

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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