Tags |
|
|
Links |
|
|
Digg It - Cross Cultural Blunders
At our company we often get many emails from visitors to our sites saying how much they enjoy examples of cross cultural blunders. We are constantly asked for more. Bowing to pressure we have therefore complied some more examples of how cultural ignorance can a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nd does lead to negative (and much of the time humorous) consequences.
The following cultural blunders are therefore presented to our visitors and we would again like to stress that such examples of ‘culture gone wrong’ are presented in order illustrate to peo
The following cultural blunders are therefore presented to our visitors and we would again like to stress that such examples of ‘culture gone wrong’ are presented in order illustrate to peo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ple how crucial cultural awareness is in international business today.
Managers at one American company were startled when they discovered that the brand name of the cooking oil they were marketing in a Latin American country translated into Spanish as "Jackas
Managers at one American company were startled when they discovered that the brand name of the cooking oil they were marketing in a Latin American country translated into Spanish as "Jackas
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Oil."
American Motors tried to market its new car, the Matador, based on the image of courage and strength. However, in Puerto Rico the name means "killer" and was not popular on the hazardous roads in the country.
A sales manager in Hong Kong tried to contr
American Motors tried to market its new car, the Matador, based on the image of courage and strength. However, in Puerto Rico the name means "killer" and was not popular on the hazardous roads in the country.
A sales manager in Hong Kong tried to contr
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ol employee's promptness at work. He insisted they come to work on time instead of 15 minutes late. They complied, but then left exactly on time instead of working into the evening as they previously had done. Much work was left unfinished until the manager rel
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
nted and they returned to their usual time schedule.
A US telephone company tried to market its products and services to Latinos by showing a commercial in which a Latino wife tells her husband to call a friend, telling her they would be late for dinner. The c
A US telephone company tried to market its products and services to Latinos by showing a commercial in which a Latino wife tells her husband to call a friend, telling her they would be late for dinner. The c
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ommercial bombed since Latino women do not order their husbands around and their use of time would not require a call about lateness.
A cologne for men pictured a pastoral scene with a man and his dog. It failed in Islamic countries dogs are considered unclean
A cologne for men pictured a pastoral scene with a man and his dog. It failed in Islamic countries dogs are considered unclean
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Proctor & Gamble used a television commercial in Japan that was popular in Europe. The ad showed a woman bathing, her husband entering the bathroom and touching her. The Japanese considered this ad an invasion of privacy, inappropriate behavior, and in very p
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
oor taste.
An American business person refused an offer of a cup of coffee from a Saudi businessman. Such a rejection is considered very rude and the business negotiations became stalled.
A Japanese manager in an American company was told to give critical fee
An American business person refused an offer of a cup of coffee from a Saudi businessman. Such a rejection is considered very rude and the business negotiations became stalled.
A Japanese manager in an American company was told to give critical fee
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
back to a subordinate during a performance evaluation. Japanese use high context language and are uncomfortable giving direct feedback. It took the manager five tries before he could be direct enough to discuss the poor performance so that the American understo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
od.
One company printed the "OK" finger sign on each page of its catalogue. In many parts of Latin America that is considered an obscene gesture. Six months of work were lost because they had to reprint all the catalogues.
Leona Helmsley should have done her
One company printed the "OK" finger sign on each page of its catalogue. In many parts of Latin America that is considered an obscene gesture. Six months of work were lost because they had to reprint all the catalogues.
Leona Helmsley should have done her
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
homework before she approved a promotion that compared her Helmsley Palace Hotel in New York as comparable to the Taj Mahal--a mausoleum in India.
A golf ball manufacturing company packaged golf balls in packs of four for convenient purchase in Japan. Unfortun
A golf ball manufacturing company packaged golf balls in packs of four for convenient purchase in Japan. Unfortun
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
tely, pronunciation of the word "four" in Japanese sounds like the word "death" and items packaged in fours are unpopular.
In 1985 Bechtel pulled out of a joint venture in New Guinea. It seemed flawed from the start. Bechtel had 33 months to build a new plant,
In 1985 Bechtel pulled out of a joint venture in New Guinea. It seemed flawed from the start. Bechtel had 33 months to build a new plant,
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
organize services, and meet a production deadline or face financial penalties. They planned to place a mine at the top of a mountain in an isolated rain forest, creating a town of 2,500, camps for 400, a power plant, air strip, roads, hospitals, and support se
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
vices (for natives who had never seen a Westerner). The natives who were recruited to work (while receiving 400 inches of rain during the rainy season) had no concept of private property, modern money, central government, or work regulations. The multicultural
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
workforce of 5,000 was composed of mixed indigenous people and imported technicians from the United States, Canada, New Zealand, Korea, and Philippines. The road builders did not believe in working around the clock (the contractor finally went bankrupt). Native
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
also did not like the work schedule so they went with bows and arrows to shut down telephone lines, roads, and frighten personnel. There was an 85% turnover in the native workforce.
FEDEX (Federal Express) wisely chose to expand overseas when it discovered th
FEDEX (Federal Express) wisely chose to expand overseas when it discovered th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e domestic market was saturated. However, the centralized or "hub and spoke" delivery system that was so successful domestically was inappropriate for overseas distribution. In addition, they failed to consider cultural differences: In Spain the workers preferr
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d very late office hours, and in Russia the workers took truck cleaning soap home due to consumer shortages. FEDEX finally shut down over 100 European operations after $1.2 billion in losses.
Mountain Bell Company tried to promote its telephone and services to
Mountain Bell Company tried to promote its telephone and services to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Saudi's. Its ad portrayed an executive talking on the phone with his feet propped up on the desk, showing the soles of his shoes-- something an Arab would never do!
If anyone else can contribute with their own cultural blunder please feel free to pass them on
If anyone else can contribute with their own cultural blunder please feel free to pass them on
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/4127/diggit-Cross-Cultural-Blunders.html">Cross Cultural Blunders</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/4127/diggit-Cross-Cultural-Blunders.html]Cross Cultural Blunders[/url]
Related Articles:
Bookmark it:
|