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Package is your company’s face to the customer. Whether you sell from a 20,000 square foot grocery store

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or a 20 square foot hot-dog and pretzel wagon, your company’s package will shape your customer’s impres

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion of you.

The best Chief Marketers continually seek that Razor’s Edge of Differentiation between thei

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

small business and the competition. Package is often overlooked as route to achieve a true degree of d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

fference in the mind of the small business customer.

But it doesn’t have to be. A few small adjustment

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and your small business can really outshine the competition.

Of course, there’s the obvious—is your bu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iness clean? Is your merchandise easy to find? How about lighting and signage? Though often overlooked,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hese are typically the first areas to seek out and improve upon when microscoping your company package.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

But package is about more than how efficiently a customer can navigate your store. It also affects how s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e feels during those few precious minutes she is inside your 4 walls. The best Chief Marketers manage to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

build Customer Respite Areas within their businesses.

Consumers need a break from the kids and t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he spouse and the job. Sometimes they’re desperate for just five minutes to unwind the jaws of the tens

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on-vise that’s wrapped around their head during the course of the day, loosen their collar, and relax ju

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t a little.

Yes, they’re at your business to accomplish a transaction with you; probably something as m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ndane as dropping off their dry-cleaning or picking up a gallon of milk. But you know very well they can

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

get a similar product at a competitive price elsewhere in town. So why not entice a few customers into y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ur store by offering them something your competition down the street isn’t—a Customer Respite or a Surpr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

se Upgrade!

Our next article will help you learn how to create both Surprise Upgrades and Cus

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

omer Respites with minimal time, money and effort.

Remember: Brand (who you are) + Package (

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is great to be young and to have that entrepreneurial spirit. Many businesses have been made successful with this concept of youthful enthusiasm and mature approach.

After 19 years of mind numbing boredom I took the big leap into self-employment.

Working side by side with clients on a project requires more than just the work ethic, it requires an understanding that allows you to make the project a huge success.

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Digg It - Small Business Marketing Tip - Create a Customer Respite

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