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People are critical to the success of any business and they show up in many different roles including employees, customers, shareholders, suppliers,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

partners, regulators, etc. The businesses that achieve the greatest success are those that place a very high value on business relationships and have a s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

trategy that includes relationship management.

It is important to nurture business relationships 365 days per year but the holiday season provides

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a special opportunity to acknowledge people’s contribution to the business and to say “Thank You!”.

Keep the following DOs and DON'Ts in mind as you devel

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

op your gift plan for the coming holiday season:

DO take action now for this holiday season. If you plan to outsource this activity be sel

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ctive about who you use. This will reflect on your business. Consider on line ordering from reputable, reliable companies to lessen the workload on yours

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

elf or your staff.

DO ensure that your contact lists are accurate with correct titles, names, addresses and spelling. If you aren’t sure

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of spelling, find a way to verify it.

DON'T give beyond your means. Look to your budget before deciding on your recognition strategy for t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he holidays. Options exist at all price levels – starting with a nice card. Also, consider the tax implications of your plan.

DO be aware

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of and respect the diversity in your relationships when designing your strategy. Select gifts that would appeal to a wide range of individuals rather

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

han just one group.

DO respect the gifting policies of other companies and be unquestionably ethical in all of your choices.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

DON'T exclude people who contribute to your success such as customer and supplier office staff or your own temporary or contract employees.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

b>DON'T put your logo on your gifts. Employees and customers get enough of the promotional stuff during the year. The holidays are a time to do somet

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hing special.

DON'T send a gift to a former client. This will be seen as an effort to win them back and wouldn’t be viewed as professiona

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

DO be consistent in your employee gifting plan from one department to another. Allowing different managers to do their own thing may l

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ad to upset in the workplace and some employees feeling less valued than others.

DON'T sacrifice the employee recognition budget in order to i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ncrease the customer gifting budget. This will not be well received by your staff and will significantly impact morale in the workplace.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

DO exercise caution with gifts of food and beverage. Respect others ethnic and medical dietary restrictions and practices.

DO include the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

personal touch in your holiday recognition efforts where possible. Get out of your office and shake employee’s hands and wish them a good holiday sea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

son. Make the time to pop in on key suppliers and customers to wish them and their staff well. This will be appreciated much more than the gift.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The Bay Area in San Francisco is the central point of San Francisco's skyline and its business district. It is an outstanding sight with a unique architectural style that symbolizes the ultimate location, tenant coziness, great services as well as excellent materials and finishes. The Bay Area has many signature buildings in the landscape that offer great appeal for office space.

The configurable auditing features available in some automated records management systems. The advantages of using an audit package in conjunction with a records management system are illustrated.

Author Christine Arena is the former managing director of Boston-based integrated marketing firm Polese Clancy. In this interview, she provides advice on what organizations can do to meet their corporate responsibility goals.

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Digg It - Business Relationships at Christmas: Saying Thank You in the Holiday Season

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