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Do you remember your first day as a business owner? You were probably just like the rest of us... pretty darned happy and bit on the proud side. Yeah, back t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hen we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the worl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

... unless it's to learn a few tips from successful marketers just like us who have made it big. Tips just like these... that will apply to every market - re

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

gardless of the product or service - are a great motivators to try something new. Yeah, you never know when the next idea will be worth a million dollars!

1

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Create a Special Offer
A special offer is exactly that... an offer that is special. Normally, customers would not be able to purchase this product or c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ombination of products, and once the products are gone... sorry!

You don't have to go out and order a bunch of new products to put together a special offer.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

It don't take a whole lot... just use what you've got. Grab a few items that are related, group them together, discount the price, and your customers will be

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

excited to be getting a good deal. Think about it from your standpoint... you've sold three or four items rather than one. Yeah, combination offers are winn

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng deals for everyone!

2. Address the Small Customer Groups
Niche markets are everywhere, right under your nose! Within the customer audience that you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

serve right now are groups of people who share common traits. Think about it... maybe you have a group who speaks Spanish, a group of teens, and a group of m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ddle class family men and women.

Evaluate these classes of people, and discover the unique needs and desires they share. That will set you up to customize y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur advertising campaign directly to them. It’s not hard to take your current ads, and make a few changes to adjust to the niches. They’ll be impressed that y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou understand THEM, and the increase in your profits will be the best thanks you can get.

3. Set Up a Winning Referral Program
Successful marketers dev

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to g

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three pe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ople about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether it's

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a discount, special gift item, or a simple thank you card - and watch the referrals spiral!

You can get two birds with one stone by implimenting customer su

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rveys. A few quick questions about what the customer does and doesn't like about your product, followed by a request for the names and addresses of friends a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d family who would benefit from the product, and you're all set to go with the contact information of a prospective customer!

Copyright 2005 Cutts Group, ll

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Setting up a new Nursery, Pre School, Kindergarten or Day Care Centre can be a risky business with success not always guaranteed. If you're interested in setting up in business in the Nursery World here are some more tips to help you avoid the common mistakes.

During the last few weeks of my role in the supermarket one of the managers that I wasn't familiar with started picking on me. At first I thought he was picking on me because I came from a European background, later I found out he treated majority of the junior staff this way and I finally understood that he was doing it just because he could.

Snuggle up in a comfortable spot and just share your dreams and visions with God. Tell Him what you would do, where you would do it. who you would do it with. Just poor it all out and then take time to listen. He will give you feedback!

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