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For some, giving classes may seem counterintuitive. Why would you tell

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

people what you know so that they can go do it themselves without you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r help? The answer is this:

1. By teaching, you are positioning yours

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

elf as an expert.

2. Those that take what you taught them and do it o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

their own were never going to be your clients anyway, so do not sweat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it.

3. You have just shown a group what you can do and you have made

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

it look easy. However, many will realize, right there on the spot, th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at it will not be easy for them! Therefore, they look to you and becom

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your ardent customer.

4. Those people in your class may not take you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

up on your staging, but will be impressed with your professionalism a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd pass your name along. As you know, word of mouth is the best form o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f advertising. This is a great way to get your name out there, but yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

may be asking where you should go to get a class.

As a home stager o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r redesigner, your knowledge is based on your interior decorating skil

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ls. Therefore, think of those places that are design oriented. For ins

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tance, a paint and wallpaper store, or a furniture store. Consider giv

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng short classes (10 minutes or so) at open houses or sales days. For

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

longer classes, consider women’s groups or garden clubs.

No matter wh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at venue you choose, you will find that classes give you the professio

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nal image you are seeking as well as the exposure to potential clients

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Tradeshow giveaways can enhance your company's branding and image, create a positive and memorable association with your company or products, and even help you build a list of qualified leads. But not all tradeshow give away ideas are effective. Learn how to plan your tradeshow giveaway strategy to avoid common mistakes and get the most out of your marketing.

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