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The internet has sparked a trend called ‘Personal Branding’. Branding identifies and differentiates you, your business, and your products and services so you stand out from the crowd, get noticed – and get hired

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

.

Personal Branding can be the most powerful tool for success in your self-marketing toolkit.It involves identifying your key strengths and expertise, identifying the real needs that you can meet for you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ideal clients, and then communicating your message consistently in many different ways.

You can identify, package and market who you are to build a personal brand that leads to business growth, influence, and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ncome.

Here are three key things you need to develop a strong personal brand:

1. A clear, unique strength, talent, or expertise.

Get clear on your personal strengths, talents, values, and core

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rea of expertise. Understand how you connect best with people. Consider what your target audience needs and wants, and then identify the value and the experience that you can deliver to meet those needs and want

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. Communicate in ways that reach into the hearts and minds of your target audience and connect with their core values and deepest desires.

2. An ability to clearly articulate that uniqueness.

The perso

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

al branding process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience. It’s about giving a clear impression of who you are, wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at you value, what you’re committed to, and how you can be counted upon to act. It’s about having clear, key marketing messages to convey in all of your communications with prospects and clients.

Your branding

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tatement must provide a clear, concise view of your unique set of strengths and tell why you can do it better than anyone else. You need to be able to state clearly and unequivocally why you are different than e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eryone else, and what services you offer that make you unique and set you ahead of your competition.

3. The persistence to communicate your brand consistently through many channels.

Consistency is one

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f the keys to building a strong personal brand. Be aware of being consistent in every interaction you have, both in what you say and how you respond.

Your brand is developed over time by all the associations ma

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e, the expectations met, the messages communicated, and the services delivered. A great way to deliver a consistent message is through an email newsletter that you send on a regular basis to clients and prospect

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. You can write articles in your area of expertise so that over time people come to know and trust you. They’ll know what you stand for, how knowledgeable you are, and how you work with clients.

Establishing

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a Professional Brand is absolutely critical to long term, sustainable business growth. In an overcrowded marketplace, if you’re not standing out, then you’re invisible. Branding your products and services wi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ll give you an edge over your competition and enhance your value to your target market.

Personal Branding will differentiate you, your business, and your products and services so that you stand out from the cro

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d, get noticed – and get hired. The marketplace is waiting for you to make your mark on it. What are you waiting for?

Personal Branding is all about knowing what you have to offer to your marketplace a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d what makes you different from everyone else so that you can stand out and be recognized and remembered. It is having a reputation for delivering a product, program, or service that delivers extreme value to yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r target market.

Fill in your answers to the following to gain clarity on the unique aspects of your Professional Brand:

1. My top three personal strengths:
2. My top three talents:
3. My core area

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of expertise:
4. What my target audience needs and wants:
5. The value and the experience I can deliver to meet those needs and wants:
6. What I can do better than anyone else:
7. What se

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

vices I offer that differentiate me and set me ahead of my competition:

Developing a brand identity is like putting together a jigsaw puzzle. With some thought and creativity, all the pieces will eventually fit

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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