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You are poised to start the race. You and all the other runners are crouched over the starting line. The starter raises his pistol into the air and begi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ns his cadence, “Ready, set, ….

A good, strong start is essential in almost every thing we do, including being a rainmaker.

So how do you get off to a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fast start rainmaking? How do you begin?

Step One: Get a blog. Today!

A blog can be the shortest distance between Point A, where you are now, and Point B

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, where you want and need to be. By starting a blog, you can cause all the pieces of your rainmaking puzzle to fall into place. And start building a very s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ccessful career right now.

For those of you who are not 100% sure what a blog is, let me give you the short answer. A blog is an easy to start, easy to mai

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ntain, web site that easily enables you write daily “posts” or short articles, on any topic you choose.

I use www.blogger.com to host my blog because I am p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

robably the most technically inept person you could ever know. Blogger makes it so easy you can have your site up and running in 10 minutes. Even if all yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

can do on a computer is send an email.

Step Two: Write at least two or three paragraphs a day on your blog. Every day.

What can 2 – 3 paragraphs a day d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o for you? Plenty.

Write these paragraphs every day, including Sundays and holidays, your birthday, your grandmother’s birthday, and even the day your favor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ite cat loses the last of her nine lives. If you will do this every day, these measly 2-3 paragraphs will accumulate surprisingly fast and you will soon hav

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

enough raw material to morph into publishable articles, seminar and workshop outlines, booklets and someday …. even a full-length book.

In other words, you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r humble little blog will produce the information products that will attract potential clients to you.

The beauty of blogging for a rainmaker is twofold. F

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

irst, search engines love blogs, because they are frequently updated with fresh, new content. As a result, soon people who are interested in your topic will

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

be finding your site.

And second, it will become a place to catch all those fleeting, but brilliant thoughts you have each day. And yes, you do have some

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rilliant thoughts, you just haven’t been conscious of how brilliant they are. But until now, you have not been recording them before they “fleet” right out

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of your brain.

Now I have a sneaky secret to tell you. After you get in the discipline of writing at least 2-3 paragraphs a day, somedays you will find you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rself with more to write. Go ahead, it’s not against the rules. That’s why I said, “at least.”

As your blog produces information pieces in many different

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ormats (articles, booklets, ebooks, etc) use them to promote yourself and your business or practice.

Within a year, that humble blog will be generating all

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

kinds of new clients. Just keep writing.

It’s a small step you can take right now. Today. But the rewards for this small step are enormous.

So get start

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Everyday millions of people go to jobs that they can't stand, with bosses that they can't stand, and do exactly what they can't stand doing. In a word, this life sucks. So hopefully in this article I can give you a bit of advice on how to find your dream career.

Commercial debt collection is required when a company fails to pay for goods or services supplied on credit.

All businesses need to engage strategic thinking and planning in all aspects of their business, especially the marketing plan for the business. In working with custom home builders as part of my business coaching practice, I discovered only a few of them ever recognized the value of being strategic in their thinking and planning and had limited themselves to lower levels of success. Fortunately, after they opened their minds to being more strategic, their outlook changed and they started putting some tips on strategic marketing to good use. One of the most vivid and remarkable examples was one custom home builder that went from one of their worst years in business to a record setting best year in business after committing to a strategic marketing approach. Here are twelve (12) tips to home builders for more effective strategic marketing of their business.

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