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Digg It - Leadership - Inspiration
Do you inspire your staff? My experience tells me that a very small percentage of managers, presidents, and supervisors truly inspire their staff. They might build solid teams, set clear expectations and According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product reach most of their goals, but they fail to inspire their people to reach and become better. But, if you’re building effective teams and getting adequate results, does inspiration really matter that much? ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in The answer depends on what you want out of your organization. If you are satisfied with you current results and don’t mind replacing your best people every few years, I would put down this article and get lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. back to managing your staff. However, if you are interested in creating a remarkable culture that exceeds expectations - keep reading. The Importance of Inspiration In his latest book, The 8th Habit – Fr here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe m Effectiveness to Greatness, Stephen Covey points out that “Leadership is communicating to people their worth and potential so clearly that they come to see it in themselves.” In other words, he feels tha d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro leadership is primarily about inspiring others to reach their full potential. OK, so inspiration is an important part of leadership, but why is it such an essential component in creating an outstanding co ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc mpany? There are three key reasons. First, if you are able to effectively inspire the most valuable members of your team, you will keep them from leaving. Because it is their nature to continuously look f easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi r ways to improve, they get bored with the status quo – no matter how satisfying it seems to everyone else. In addition, you will need these team members to assume leadership roles in the future as you grow nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically . Promoting average employees to key leadership roles (because your best employees have left) will eventually lead to low morale and anemic growth. Second, as you face difficult times (which every great c and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ mpany does) it will be your best employees that help you push through to the next level. You will need their enthusiasm and brainpower when trying to determine the best way to deal with difficult challenge ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi . These people will not put in the extra hours for a leadership team that isn’t helping them to develop new skills and improve. However, they will do whatever it takes for those leaders that are inspiring ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a them to reach their full potential. Third, you need these people to help your organization think “outside of the box”. The truth is that remarkable companies need remarkable solutions in today’s ultra-co dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod petitive marketplace. These answers are seldom found in the operations manual. They require a higher level of dedicated thinking - the kind of dedication you get from a talented employee who feels that yo cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin ur leadership is exactly what he/she needs to excel. Chances are slim you will get this effort from someone who just finished updating their resume. How do you inspire your team? It’s not easy, but throu tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen h disciplined effort, most leaders can learn to inspire their staff. The best way to get started is to focus on the following simple steps: • Clearly communicate your company’s vision to your team every s t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel ngle day. Most people will put in the extra effort if they know where they are going. • Identify the potential leaders on your team and focus your efforts on these individuals. I am not suggesting that y ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ou ignore the rest of your staff, but, I am recommending that you dedicate the majority of your time to those individuals that will help take your organization to the next level. • Find out what these key y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products mployees want – that is, help them to identify their own vision. Once you know what it is, provide them with opportunities to develop the skills necessary to realize their vision. In todays work environme . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de nt most leaders feel overwhelmed. The need to produce immediate results forces them (us – I am right there with you) to focus on the now, instead of considering the future. My challenge to you is to be cl elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip ar about where you are going and remember that every time you inspire a member of your staff you have likely improved productivity, increased effort and helped to build the future of your remarkable company tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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