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Top leaders in high performing businesses are people who have a wide range of experience and have developed successful business careers, management skills and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

abilities to a high level. That is the reason they sit where they do in their respective companies.

Often, the particular skills and abilities that have be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n highly developed pertain to know-how in a technical field, and what these top leaders do now simply comes as second nature to them.

This knowledge born of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

xperience and situational maturity is not a bad thing; in fact it is extremely valuable. On the one hand, it is this know-how, combined with high enthusiasm

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

evels that produces outstanding results in their work. It is the very quality that has taken them to where they are. On the other hand, however, this knowle

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ge in action may be perceived as intellectual arrogance.

Intellectual arrogance exhibits itself in the language that is used to describe their dealings with

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

others, the manner in which the job gets done and the perceived behaviors that people working with them observe in their conduct. It has the potential to put

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

others off and upset them. Obviously, this may inhibit and constrict them from contributing their valuable insights and from sharing the information or provi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing the feedback that is necessary for making well-informed decisions.

The critical question for the business is how to manage this attribute in a positive w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y that brings other people along and ensures it does not isolate them. How does the business ensure that the technical knowledge of its top leaders and their

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

drive to get the task done are not allowed to run roughshod over the very people responsible for the successful implementation and execution of their initiati

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ves?

Leadership skills development within the corporate team building environment addresses this vital issue. It requires developing capabilities that bring

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

people along with energy that is harnessed and focused and that inspires those involved, rather than debilitates them. The high energy, knowledgeable and eff

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ctive manager is able to do this by building into his or her already strong repertoire the following four elements:

Having greater self-awareness a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

out the impact that their perceived behavior has on others.

Listening intently and developing a mindset that absorbs information, whatever the sourc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, and gets out of the “I know it all syndrome” that can stifle thinking and close the door on obtaining new insights from others.

Engaging in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

business decision making that combines rigor of thought with taking other people’s views into account and using language that everyone can understand.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

li>Investing time and effort in business skills development and using tools that objectively focus on the issues at hand, as opposed to the perceived “inco

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

petence” of subordinates or peers.

In the end, investment in these practices supports and builds on the strengths of the knowledgeable manage

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or leader. Building these elements into their management practice enhances their Leadership Skills Development and their already successful business careers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Rewards Programs? What are they really selling? For those of you who are indecisive when it comes to travel incentives it’s best to understand what travel companies are selling. Like many companies of the travel industry the essence of success is relationship marketing.

There is an often misunderstood part of pricing that can seriously damage the profit potential. It is the effects of the costs of marketing a product or service. As an example, many manufacturers commit 20% of price to marketing; certain consumer products which are quite competitive (e.g. laundry soap) may use up to 65% of price towards advertising to stimulate the marketplace. Contractors allocate generally from nothing to 10% of their pricing to marketing (media ads).

Small retailers have less access to science but have more opportunity to practice the art of good stock management. The big retailers have not yet found a way to include a common sense button in their computer systems...

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