Digg It - Business

A consumer gets out of bed, visits the bathroom, has breakfast and rushes to the car to leave for work.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

They have a one hour lunch break in which they need to grab a sandwich at the local deli and visit the ba

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nk. Time is limited, but they believe they can accomplish these chores in an hour.

They leave work and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

drive to the bank, the normal ten-minute journey takes twenty minutes and then they cannot find a parkin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

space. Having eventually parked the car they arrive at the bank. There are two tellers on duty and the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re are five people in each queue. They wait for at least ten minutes before they get to the teller, who

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

shows little empathy to their problem and processes their transaction. They now decide to skip the deli

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd lunch and return to work in a slow line of traffic. Once back at work they have a miserable afternoon

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, before facing the traffic jam on the way home. A typical day in the life of a consumer? It could be y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our day.

The key in today’s competitive climate is to ensure you invest in your team to ensure they are

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he best ambassadors you can have when they deal with your customers.

Communication includes some simple,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

but effective steps:

1. Let every team member know your vision and philosophy as a business.

2. Have t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eam meetings once a week and share the ‘chair’ between key team members.

3. Product knowledge training s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hould be on a regular basis; it’s essential to give your team members confidence.

4. Have an empowerment

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

policy in your business to ensure your team feel they have responsibility and are valued.

5. Reward succ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ess.

6. Benchmark success so everyone has set goals.

7. Be consistent in your implementation.

Remember

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, it starts at the top, but is experienced at the grass roots.

Retailing is about putting yourself in th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

shoes of the consumer to allow you to empathise with them; we have all been in situations where salespeo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ple have shown no empathy to our life stresses and we have often taken out our disgruntlements with these

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

salespeople and become vigilante customers, whilst the salesperson has no idea what they have done wrong

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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