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Digg It - Understanding Group Dynamics - Stages of Team Growth
Before we actually look at what is commonly regarded as the 4 stages of team growth, it's worth spending some time understanding the team dynamics when, for example According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product he team leader is replaced by a current team member Why Does The Team Exist? Fairly obvious I suppose - to achieve a task, or set of goals that cannot be achieved by one individual - football team, task-force, quality improvement team, new department. I can see huge similarities between, for example, a sports person playing for the ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in ir club side and their national team and a member of a department who is also seconded to an organizational quality improvement team. Think of it in the sense of the pushes and pulls in belonging to two teams especially when priorities are perceived to be different. I believe the same dynamics, the same issues, the same concerns can exist and if lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. not managed carefully, will greatly inhibit the success or progress of any team. Unfortunately, in the cut and thrust of running a business, managing a department, coaching a team, these undercurrent issues are rarely talked through and yet everyone is surprised when the team doesn't achieve as everyone expected. The Undercurrents < here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe >Team Member Identity d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro , successful team? Team Relationships ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc sful or become dysfunctional? Organizational Conflict easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ives?
As I mentioned, rarely discussed but just imagine if you have just set up a quality improvement team with members from six different departments and they are all asking these same questions but nobody is listening! Once the team comes together and starts to work to nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ether on what is, hopefully, a common goal or purpose, individual team members usually begin to deal with these issues. It is this act of beginning to work together, manage any conflicts (internal and external)and growing that has led to the commonly regarded 4 Stages of Team Growth 4 Stages of Team Growth 1. FORMING Duri and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ng this crucial stage it is normal that little progress will be made towards achieving the goal that brought the team together in the first place. I repeat this is normal. Moreover, individual team members will be looking towards the team leader for direction and guidance so it is paramount that he or she recognizes this as normal. What To ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi Recognize ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a Digression
Surprised that little progress is made? 2. STORMING This is the most aptly named stage. Individuals become increasingly impatient due to dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod ack of progress and can be fearful of the organization and management. Co-operation can take second place to team members trying to push forward individually trusting more in their own skills and attributes. What To Recognize cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin panic
As team leader, the key, m tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen assive point here is that as tough as this stage is, it is still normal that little real progress is being made. However, also recognize that underneath it all team members are beginning to come together. Now the good bits... 3. NORMING This is the turning point, competition becomes co-operation, team members begin to value cont t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel ribution of others, personal conflicts are minimized, ground rules are established and agreed to, roles and responsibilities are clearly defined and agreed to. What To Recognize ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust cism
As team leader it's a time to celebrate but not relax! The team's ground rules must be maintained, continue to support the team as real progress is made, continue to keep this 'cohesiveness' and y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products sense of belonging, communicate significant achievements. Above all continue to help members work out any issues they may still have so that the team as a whole move to the fourth stage. 4. PERFORMING Now it's happening! The team is acting as one, working as one, individuals and their contributions are valued, objectives are cle . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ar, members fully understand their individual roles and the roles of others, problems are being solved and actions implemented. What To Recognize elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip and decision making
Now, the team is performing, the work is being done, goals achieved by one cohesive unit with a common sense of purpose. As team leader, celebrate with the team and communicate success tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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