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Have you noticed that some people seem to stop listening even before you start talking? Do you avoid approaching some people unless you absolutely have too? Improv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e your chance for conversational success by considering the following ten factors before starting your next conversation.

1. Consider the setting. Where w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ill the conversation take place? Is it public or private? Are there other things going on that will be distracting? Is the setting approapriate for the topic?

2.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

onsider the personality, gender, culture, age, etc. of the other person. If the person is different from you in these respects, you will want to adapt your style o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f communication to respect these differences.

3. Consider the internal influences (emotions, bias, etc.) on how you approach the conversation. What is your motiva

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ion? What baggage are you bringing with you as you talk with this person? Recognize it so that it won't get in your way.

4. Consider the internal influences (emot

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ions, bias, etc.) on how the other person will receive the message. How might your history of communication with this person impact the way they respond to your ap

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

proach? Will they be distrustful, anxious, humiliated? Your past words and actions will impact whether they will be receptive to you and your message.

5. Consider

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the interest level/level of importance of the other person. How much information does this person need to know? Is the topic relevant to their work or do they just

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

need a basic awareness of it? Would verbal bullet points work better than an in-depth report? Be careful not to overwhelm someone with how much you know. They may

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

think you are just trying to impress them or boast about your knowledge.

6. Consider the language needs (familiarity with topic, jargon, educational level, etc.)

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of the other person. Are you using words the person is familiar with or talking over their head? Are you talking in a demeaning way by "dumbing down" your word cho

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ices?

7. Consider what you want to accomplish by initiating the conversation. Keep your goal and the message in the front of your mind. If you need to relay infor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ation make sure that the person understands the information. If you need to address a challenge, make sure you address the challenge without making it a personal b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

attle.

8. Consider what the other person might need to receive from the conversation. Stick to the information the other person needs. Don't try to become friends

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or talk about personal stuff if the other person isn't responding positively to that direction of your conversation.

9. Consider the long-term impact of the words

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, tone, and gestures they use. You may be having a bad day, but the other person may take your comments or attitude personally. That will impact future conversatio

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ns. If you've had a bad day and said something inappropriate go back to the person to apologize and briefly explain that you were having a bad day and wrongly took

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it out on that person.

10. Consider the external factors (noise, distractions, setting, etc.) that will impact how the message is relayed and received. Again we r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eturn to setting. Make sure that you initiate and participate in conversations that provide the best environment for a successful exchange of ideas and information

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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