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    Someone once said - "Feedback is the breakfast of champions." Personally, I think that pancakes, crispy bacon and maple syrup are the breakfast of champions. However
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    there's no doubt that giving people feedback is absolutely vital to ensure a motivated team who'll deliver results.

    One of the top three factors that motivate people
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    at work is - feedback.

    The majority of people want to know how they're doing at work. They want to know when they're doing well and they want to know when they cou
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ld be doing better. There are a small minority of people who don't want feedback at all; but let's face it; you don't want these people on your team anyway.

    Okay, s
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    o I'll accept the fact that many people don't want to hear bad things about their job performance, however it depends on how they hear the bad news that'll effect the
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ir motivation at work. I'm sure that you'd want to know whether you were doing your job okay - I'm sure I would.

    Like many people, I can be very sensitive to negativ
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    e feedback. At the end of any seminar or workshop I scan the feedback forms looking for any comment that would dare to suggest that I hadn't done a good job.

    It's e
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    asy for me to look at negative feedback on the forms and say - "You can't please all the people all the time" or "Who cares" or "What do they know anyway?" I try to
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    keep an open mind and think about what's being said in the feedback. Is it something I should do something about - if this person didn't like something that I said,
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    maybe there were others who felt the same way but didn't make any comment? All I want to do in my job is be the best that I can be, so it's important to listen to wh
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    t my "customers" have to say.

    We all feel different about feedback because we are all different. Some people love it, others are okay with it and others just hate i
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    t. I'm sure that you have people on your team who always want to know "how they're doing." They come and speak to you and show what they're doing. "Is this okay bo
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ss, am I doing this right?" They're constantly looking for reassurance that they're doing the right thing. Then you'll have others on your team who never come and sp
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    eak to you and get most uncomfortable whether you're giving them the good news or the bad.

    But let's think about you for a moment about you. You might be the kind o
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    f person who's comfortable with lots of feedback or maybe you'd prefer it in much smaller doses.

    The important point is - the way you feel about receiving feedback c
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ould affect the way you give it to your team.

    Managers who are happy to receive feedback are usually happy to give it to their team members because they believe their
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    entire team feel the same as they do. And of course if you look at it the other way round - managers less comfortable with feedback tend to believe that their tea
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    m feel the same way. This is often the biggest danger because many managers don't receive feedback from their manager and subconsciously feel - "Why should I give fe
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    edback to my guys when I don't get it?"

    Whether you receive feedback or not; whether you feel uncomfortable giving it or not - you still need to do it for your peopl
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    e. Just be aware that they're all different individuals and they might react in different ways. Almost everyone wants feedback - how much, is just a matter of degree


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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