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    1. Involve them. Many employees want to be involved in the ongoing development and progress of their com
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    pany. Plus, they often have insightful ideas that can make a significant difference in the company.

    2.
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ommunicate. A frequent axiom in business is, “No news is good news.” However, employees want regular upd
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    tes on the progress of the business and their personal performance. Use memos, email, telephone, and one
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    on-one and group meetings to keep your team apprised of changes, updates, new products, etc.

    3. Celebra
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    te individual and team performance. Catch people doing something right and focus on recognizing excellen
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    performance. Provide positive reinforcement, issue awards, use a corporate newsletter to highlight spec
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    fic achievements. Send thank-you cards and congratulatory notes, make phone calls, and send emails.

    4.
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    et challenging goals. My experience has taught me that people strive to achieve what is expected of them
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    . If you set challenging goals your team will work hard to accomplish them, providing of course, they ar
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    realistically attainable.

    5. Give them the tools to succeed. No team will stay motivated if they do no
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    have the necessary tools required to do their job. This includes; equipment, internal support, inventor
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    , marketing materials, training, etc.

    6. Manage poor performance. Your team expects you to manage indiv
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    iduals who do not perform to standard. However, many managers ignore these situations because they are a
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    raid to deal with them, hoping instead that the situation will resolve itself. It never does and this “b
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ind” approach affects profitability, causes higher turnover, and generates low morale.

    7. Believe in yo
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    r people. The majority of people want to do well – very few individuals approach a job with the intent o
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    f screwing up. Yet, many managers run their business thinking that employees must be treated with a “wat
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    hdog” mentality. They install hidden cameras, monitor email, and set up procedures that require employee
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    to get multiple approval signatures for decisions.

    Copyright 2004 Kelley Robertson. All rights reserve


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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