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Student retention is one of the hallmark elements in assessing a career school’s effectiveness. Yet, only a handful of school owner’s have an acute appreciation for how to truly aff

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ect continuously high retention rates.

One of the challenges is defining where the problem really exists. Most of the effort in finding solutions to retention issues is focused on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

solving systematic problems. But that’s missing the mark. The initial focus has to be on getting to know your students. To know how to succeed in the career school business and ma

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ntain high retention rates is inseparable from knowing your students. You can’t have one without the other.

We have created a checklist for school owners to study and put into acti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on. It’s based on information from 9 Lies That Are Holding Your Business Back… by Steve Chandler and Sam Beckford. These guidelines have direct application to the career sch

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ol business, and if applied consistently, will virtually eliminate retention worries.

Focus on Your Ideal High-Value Students and Ignore the Rest

1. You do

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n’t want every student in your school. A lot of school owners make a big mistake by thinking that they should try to get any student they can.

2. Most career schools are capacity

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

businesses. That means you can only accommodate and service a maximum number of enrollments and students effectively. And if you think that squeaking by with a 70% retention

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and a 70% placement rate is OK for your business, guess again.

3. Think of a hotel. If a hotel in busy season has 100 rooms and 90 of those rooms are filled by kids on spring brea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

k, it may have to turn away a lot of much better customers because it has reached capacity. A business traveler with an expense account who uses room service and will not steal item

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

from the minibar is a much better customer for the hotel.

4. Don’t waste time and money attracting students that are bad for your school. Think of your best students; the student

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s who never complained about your tuition; the students who think your instruction and quality of service are great; the students who pay their tuition on time; the students who were

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

referred to you by other good students or constantly refer business to you. Those are the types of students you need to attract to your school.

5. Where did your best students co

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e from? The Yellow Pages? Then advertise heavily in the Yellow Pages! (This is just an example. It may be the Internet.)

6. Where did your worst, most problematic students come

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

from? The local free Buyer’s Guide you ran an ad in? Advertise more in the sources that produce higher-quality students.

7. Poll your best students and ask how they originally f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

und your school. If you’re doing a good job they’ll be glad to tell you and help you grow your school.

High retention is a direct result of effective marketing and advertising that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

recruits students that are good for your school, and admissions policies that promote enrolling those good students. These students are your greatest assets, and the ones you will

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

retain; the ones that will refer other good students to you; the ones that will help you grow and prosper.

Here's the Gamelin Axiom for Career School Success:

Enroll only

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

qualified and employable people in quality programs of choice that teach in-demand skills, and market graduates vigorously to employers who

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

need those skills.

If you adopt this axiom as part of your mission and carry out your mission, I venture to say that your retention and placement problems will be solved forever

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Learning to market your product, business or business opportunity online can become quite enjoying and profitable. Those that blindly search online and pick a company to assist in online marketing, in most cases, really have no idea what they could be getting themselves into, not to mention damaging your bottom line.

Everyone dreams of a life full of love and adventure. But we fill ourselves with reasons not to follow our dreams. Instead of protecting us, they imprison and hold us back. Life will be over before we know it, so now is the time to really live life and love.

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