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Giving out Free Bonuses, your Pathway to Success

Don’t you feel good when someone gives you something free for making a purchase? Doesn’t it make you f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eel great about the product when you get an additional something besides what you actually paid for? Well, most people feel that way as well. This shows

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

what a great way it is to add to your customer satisfaction by just throwing in a free gift or bonus. Further more, some people might even purchase you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

product when they see the huge assortment of gifts and bonuses you are offering, some even with no intention to use your original product in the first

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

place! This greatly increases the perceived value of your product and hence increasing sales.

This approach works because of the way we think and act.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Everyone in today’s world competitive wants something for “free”. It makes us feel good, like we have managed to grab a really good deal for ourselves a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d hence we are more likely to purchase a product which comes with free gifts, especially free gifts with a high perceived value. A great example of thes

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e will be digital products (which you of course already have the proper distribution rights to). This is usually enough to get your customers to whip ou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t their credit cards and order. On the flip side, by not offering any free gifts, many people may not be convinced to buy your product in the event that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the perceived value of your product does not justify the price. And in that event, they will most likely just leave your site.

Internet marketing works

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

so well in this type of business model as free bonuses are easy to give away on the internet. Digital products probably cost you no shipping fees and h

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

andling fees. You only have to secure the giveaway rights to a product (most of the time for a fee), to be able to distribute it. Or, even better, you c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n create your own digital and downloadable gift to distribute. You could create a gift relevant to your main product that you are selling. For example i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f you are selling a product teaching tennis, your special gift could be say a glossary of the types of tennis racquets or location of major tennis tourn

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

aments. There is virtually no limit on the type of content you can product and bundle together with your product as a free gift. The greater the perceiv

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d value of the gift, the easier it will be to sell your product.

Try to make the perceived value of the bundle you offer to be at last 4 times of what

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the person has to pay. This is very easy to do. By offering several high value digital items reports you can increase the value of your sales offer. Yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u simply need to find the time to acquire these products/reports which will eventually become your free bonuses which you can use for other of your prod

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

cts as well.

If you want to see a dramatic increase in your sales, start creating or acquiring free bonus gifts to accompany your product or service. I

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nclude them and tout them in your salespage and remind your visitors of the great bonuses and free stuff they are getting. Take action now and good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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