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Stephen Covey's seven habits of highly effective people have become classic pieces of leadership and management wisdom. The habits are applicable to having successful conflict conversations, both at home and at work. Here's how to use them

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

next time you find yourself in a tense situation or conflict:

Habit 1: Be Proactive

Covey said that proactive people take initiative and "work on the things they can do something about." In conflict, too many people mis

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

akenly assume that they have no real hope of changing the relationship they have with the other person, whether that's a co-worker, neighbor, ex-spouse, or former friend. When you make that assumption, you postpone or avoid the important

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

conversation that could change matters.

When you act proactively in a conflict situation, you step up to the difficult conversation rather than avoiding it. Avoidance of important conversation usually allows frustration to fester and the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

divide to widen. Proactive people engage the important conversations in their lives.

Habit 2: Begin with the End in Mind

Beginning with the end in mind means having clarity about your destination before you proceed. In

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

difficult conversations, you want to have a "big picture" image of success before you start the conversation. It's worth advance thought before simply plunging in.

The end you want to visualize shouldn't be one in which the other person

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sees the light," changes their opinion, or does things your way. Worthwhile ends include preserving the relationship, minimizing the debris of ongoing conflict, preventing loss of morale in the workplace, encouraging workplace dialogue, an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d the like.

Habit 3: Put First Things First

Putting first things first means attending to your priorities before you attend to lesser matters. In difficult conversations, you want to focus on the most important topics a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d avoid getting side-tracked by less important matters, pet peeves, and minor annoyances. Get clear on the heart of the matter for you both and keep that front and center in your conversation.

Habit 4: Think Win/Win

This

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is basic conflict management 101. If you enter your most important conversations with the intent to win at the other person's expense, then you risk prolonged and entrenched conflict and greater harm to the relationship. The win/win app

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oach invites you to consider the conversation as a joint exploration into what could work for both of you. While this kind of conversation takes longer to accomplish, you'll usually save emotional energy and time in the long run.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Habit 5: Seek First to Understand, Then to Be Understood

In difficult conversations, you may be tempted to spend your energy telling. Telling the other person what they did wrong, what the impact was on you, what you'd

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ike them to do differently. While some of this may be important for them to hear in order to understand the impact of the situation on you, it is a mistake to begin there. And it's a costly mistake if both of you try to begin there, since

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the resulting "telling tug of war" will make the conversation messier than it need be.

Instead, try entering your difficult conversations with genuine curiosity. Make it your first priority to understand the other person's perspective, ev

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n if you don't agree to it. Real attention to understanding is likely to yield new information that can help you resolve the problem.

Habit 6: Synergize

Synergy is the interaction of individuals for greater combined effe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ct than any one person would have on their own. Truly effective conflict management is all about synergy. Different values, opinions, and perspectives, when viewed as opportunity instead of a problem, allow families and organizations to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

uild on their joint strengths and minimize the individual weaknesses.

In difficult conversations, valuing synergy means that you no longer ask, "How can I make that person different or better," and instead ask, "How can the two of us brin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g our best to this problem?"

Habit 7: Sharpen the Saw

For Covey, this is the habit that makes all the other habits possible. Sharpening the saw is the act of self-renewal, learning, and personal growth. In dialogue terms

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sharpening the saw means practicing your habits in low-stakes situations so that they're more accessible to you when you need them most. It means learning how to manage yourself well in difficult moments, whether you learn this by attend

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing trainings, working with a coach, or reading on your own. When you stretch yourself and practice when the stakes are low, you help your mind respond better in those trying moments.

Copyright © 2006 by Tammy Lenski. All rights reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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