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If you want to win in business and increase sales then you need

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to increase market share and this can be done many different w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ys. Rather than picking only one strategy consider a multiplici

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ty approach to your market share goals. Below are a few of the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

op tips in increasing market share and winning new customers.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

1.) Know Thy Competition; you need to study what the competitio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is doing right and what they are doing wrong.

2.) Know Thy Cu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stomer; you must understand the consumer buying behavior of you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

customer.

3.) Consider additional market segments, which mayb

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e untapped or have less competition and how profitable and larg

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

these are.

4.) Strategize on ways to be more efficient to low

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

er price temporarily to increase your customer base.

5.) Sales

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or marketing promotion, which taps into your core customer base

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to increase your sales numbers.

6.) Create a Buzz in the mark

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t place and strengthen brand name with your core target market.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

7.) Exceed customer expectations and ask for referrals, testi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

onials or to simply tell a friend.

Winning market share should

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

be your primary goal next to profitability and cash flow, it i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

therefore essential that you take this seriously and always ad

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

just your strategy with this in mind. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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