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If you own a business then you know that you have to win the rights t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o serve your customers and clientele; that is to say you must earn th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

right to their business. There are many things going against you in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ll of this. For instance the competition wants your customers too. An

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d you compete for the all-mighty dollar from all businesses really. H

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re are the Top 7 tips to winning customers.

1.) You must give your c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

stomers a reason to buy; that reason must be compelling and simple.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

2.) You must let the customer know in advance that you value their bu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

iness and are on their team.

3.) You must thank your customers for b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ying from you and choosing your business over other businesses.

4.)

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou must treat the customer with respect; those disrespected will not

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

return unless they have too or until someone else enters the market a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

competition.

5.) Your customers must love you enough to refer you t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

their friends.

6.) You will increase your customer loyalty by excee

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ding their expectations

7.) You must reward customers for loyalty an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

there should be some form of economic incentive, for instance a rewa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ds customer program.

If you do these things you will find yourself a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd your business in a much better place and with a stronger customer

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ase. Your customer lists will grow and you will be well on your way t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

winning the next wave of customers. Please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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