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Digg It - Top 10 Tips on How To Write About Yourself
Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service – much harder than it is to write about someone or something else. If that
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
sounds familiar, read on; in this article professional business writer Suzan St Maur shares her top tips on how to write about yourself and what you do, efficiently and effectively.
1. Before you do a
1. Before you do a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nything else, ask yourself not what you want to say, but what you want to achieve with the text. Be honest with yourself and don’t be overly ambitious. Once you’ve clearly identified your objective kee
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
it in mind throughout the writing exercise. You’ll find that keeps you on track far more effectively – what you want to achieve should define what you say.
2. Forget modesty. As an experienced salesp
2. Forget modesty. As an experienced salesp
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
erson would say, “if you don’t think you’re good, why the hell should I?” Equally of course you don’t want to exaggerate your strengths – that can lead to problems when you’re eventually called upon to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
deliver! But be realistic about what you can do and don’t be afraid to describe it in a positive light.
3. A useful way to achieve tip #2 is to step outside of yourself and regard yourself as a produc
3. A useful way to achieve tip #2 is to step outside of yourself and regard yourself as a produc
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t or better still, as a brand. For the purposes of this exercise you are not Mary Doe the person. You are writing about Mary Doe the brand. It’s not as difficult as it sounds; write in the third person
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
to start with, if you find that more comfortable. Imagine you’re a colleague writing about you.
4. Bear in mind that whoever reads this text probably won’t care much about you; they’ll only care abou
4. Bear in mind that whoever reads this text probably won’t care much about you; they’ll only care abou
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
what you can do for them. Structure everything with that in mind. If you need to include factual/statistical information (educational details, qualifications, etc.) then make sure you stick it in a bo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
x so it’s visually separated from the main text.
5. Where possible, identify the audience who will be reading your text and aim your writing squarely at them. It’s possible that the “core” of your tex
5. Where possible, identify the audience who will be reading your text and aim your writing squarely at them. It’s possible that the “core” of your tex
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
can remain the same for a number of different purposes, with individual “tops and tails” aimed at specific audiences. The more relevant your text is to the reader – telling him/her how you and your se
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
rvice meet their needs – the more successful the text will be.
6. First person or third person? In point #3 we suggest writing in the third person to make it easier for you to regard yourself in an ob
6. First person or third person? In point #3 we suggest writing in the third person to make it easier for you to regard yourself in an ob
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
jective light. However there are times when you may need to present your text in the first person – e.g. in a letter or email. Try where possible to use the third person – if for no other reason than i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
gives you more leeway to write enthusiastically about yourself.
7. Follow the rules of modern business writing; keep it simple. Use “active voice” rather than “passive voice” where possible. Keep you
7. Follow the rules of modern business writing; keep it simple. Use “active voice” rather than “passive voice” where possible. Keep you
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r sentences down to a sensible length and use no more than three or four sentences per paragraph. Use cross headings and “pullouts” to break your text up visually and allow the reader to pick up on the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
main points.
8. Where appropriate, use short clips of testimonials from existing clients or customers. Avoid the pleasantly banal bits and use phrases and sentences that have some meaning and bite. A
8. Where appropriate, use short clips of testimonials from existing clients or customers. Avoid the pleasantly banal bits and use phrases and sentences that have some meaning and bite. A
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
sentence or two normally is plenty – any more and the reader will probably just skim over it.
9. Be sure that your grammar, spelling and punctuation are right. Although standards have been slipping in
9. Be sure that your grammar, spelling and punctuation are right. Although standards have been slipping in
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the last few years the recent publication of “Eats, Shoots & Leaves” has focused everyone’s attention on the tekkie bits of writing again. Goofs of this nature make your text, and you, look amateurish
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
10. Do a reality check on your text after you’ve completed it. Show it to friends and colleagues and ask not if they “like” it, but if they feel it represents you fairly – and if not, why not. Then t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ake other people’s opinions on board, but don’t lose sleep over them. At the end of the day you probably know yourself, and your market, better than anyone else. Don’t be afraid to make final judgments
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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