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  • Digg It - 10 Nifty Tips for Better Business Cards

    Not having a business card is as bad as using an eMail address that ends in AOL.com It's just not profession
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    al.

    With domain names costing less that 9 bucks a year, there's no excuse for anyone in business to have an
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    AOL.com address. With business cards costing less than 9 bucks at the big box store, there's no excuse for a
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    yone in business not to pass them about.

    Here are BIG Mike's 10 Nifty Tips for Better Business Cards

    Don't
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    Do It At Home
    For what you spend on blank microperf cards and the time to get it right, you could pay to
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    have them look professional instead of home baked.

    Get your Own Logo
    No logo at all looks better than a
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    logo from a clip art book. Same with cards with bars of color or circles. Your card should be you, not somet
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ing from a can.

    Put YOU in the Middle
    Your name is the most important part of the card put it in the m
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ddle and big enough to see without granny glasses.

    Forget the Beeper Number
    No need to list cell phones
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    and beeper numbers. If you want a customer to have them, it is far more impressive for you to hand write it
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    n the card ("I'm giving you my private cell phone number...")

    Throw 'em Away When ANYTHING Changes
    Don
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    't be a cheapskate. Spend the bucks for new cards rather than penciling in corrections. Be professional.

    Ke
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    p it Simple
    One phone number and one eMail is enough. Be sure to put your website on the card, too. Som
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    cards work great without a street address. Do you need it on your card? Why?

    Use Both Sides
    The back o
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    the card can be used to reinforce your selling proposition. Think of your card as a little newspaper ad. Us
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    both sides.

    Stick with White
    White, glossy, shiny cards say "Business". Pastels and swirls say "Avon L
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    dy".

    Never Leave Home Without One
    Always carry a supply of cards. You never know. And keep them handy i
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    a ready pocket, not tucked away at the bottom of a bag, so you can present one with a flourish on demand. K
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ep a backup stack in the car.

    Present It With A FLAIR
    Practice offering your card with BOTH hands. It
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    akes a BIG impact. You goal is to get people to remember you and save your card. Do that by using both hands


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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