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Chinese business culture and etiquette
The Chinese business practice is vastly different from the Western method that most of us may be used to. Of course, with the Chinese economy opening up, China's joining of WTO and the Olympics in 2008, many Chinese business practice are now beginning to align with more conventional methods. However, China will always have their own unique business cu According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product lture and etiquette, given their unique history and background. "I was recently involved in a business meeting that went sour and threatened to scuttle a good deal. What happened was that the Chinese party recieving the American purchaser was late in reaching his hotel. The American was furious as he had a tight schedule and that they were late and threatened to withdraw his purchase. The Chin ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in se party was late because they were given a vague address of a lake-side hotel. You see, what happened was that the American gave his hotel as Lakeside hotel. Unfortunately, there were numerous hotels along the lake but the Chinese were too shy to enquire which lakeside hotel earlier because they were afraid the American would 'lose face' for having given a vague address. Instead, they spent the mo lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ning hopping from one lakeside hotel to another looking for this American gentleman." A simple cultural difference threatened to scuttle a perfectly good working relationship. To avoid similar cultural disasters, here are some tips on how you can conduct a more successful business in China. The initial approach Chinese business are mostly referrals; essentially a business relationship here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe is struck based on another business associate recommendation. The best prices and deals often comes from a strong recommendation. However, it is common today for cold calls and direct contacts, given the availability of the internet and the competitive nature of Chinese businesses. You may source from the internet, trade fairs, catalogues and brochures, advertisements and approach the Chinese comp d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro anies directly through a call or email. Alternatively, if you are seeking to invest in a factory in China, you can approach a investment committee or a business advisory directly. They will be able to advise you on your best location based on your industry, raw material and manpower needs. Please contact us directly if you have such a need and we'll be glad to advise accordingly. Relationship< ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc b> Chinese business relationship inevitably becomes a social relationship after a while. Unlike Western business relationship which remains professional and perhaps, aloof, even after a long time, Chinese business relationship becomes a social one. The more you share your personal life, including family, hobbies, political views, aspirations, the closer you are in your business relationship. Some easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi imes, a lot of time is spent discussing matters outside of business, but then a lot of time, the other party is also making up his mind about your deal based on how much he sees your personal relationship with him. Seniority Seniority is very important to the Chinese especially if you are dealing with a State owned or government body. Instead of addressing the other party as Mr or Mrs so a nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically d so, it is always appropriate to address the other party by his designation ie Chairman So and So, Director So and So or Manager So and So. When giving out namecards or brochures, make sure you start with the most senior person before moving down the line. When giving out a namecard or recieving one, ensure that you are stretching out with both hands with the card. Remember to face the card you a and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ re giving out in a manner such that the recieving party gets it facing him correctly. Giving Face Giving face (aka giving due respect) is a very important concept in China. You must give the appropriate respect according to rank and seniority. For example, if you are buying gifts for an initial contact, make sure you buy better gifts for the senior managers instead of buying similar gifts ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi cross the board. Similarly, sitting positions in a meeting room or a dining table is accorded accordingly to rank, importance and seniority. It is good to seek advice before embarking on your first meeting with Chinese business contacts to avoid making the wrong move. Gifts and Presents Unlike earlier days when China was very poor, gifts, especially of Western origin was especially apprec ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ated. Today, China produces and imports almost anything imaginable and gifts are no longer a novelty. However, gifts are always appreciated and especially in the smaller cities or towns, will continue to play an important part in your business relationship. Do note that if you are indeed giving gifts, make sure the senior people get a better gift or at least gifts perceived to have a higher value dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod han their junior staff. Similarly, expect to recieve gifts from the Chinese, especially Chinese art products. It is polite not to refuse, especially if it is not of too high a monetary value. Lunch/Dinner There is no business talk in China without at least one trip to a restaurant. Sometimes, a trip is made to the restaurant even before any business discussion take place! Inevitably, the cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin restaurant will always be a grand one and you are likely to be hosted in a private room. There is an elaborate seating arrangement for a Chinese business meal. There are fixed seating positions for the host and the guest and then they are seated again according to seniority. This is a very important aspect of a formal dinner and it is important that you follow the rules accordingly. However, it se tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen ms that the Northern Chinese are very particular to this formal seating arrangement while the Southern Chinese has loosen the formalities somewhat. You may like to find out more this interesting China Book. Drinking with the Chinese The Chinese are big drinkers especially in Northern and Western China. It does not matter if it is lunch or dinner; as long as a meal is being hosted, there w t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel ll be alcohol. Chinese wine is the favourite, followed by red wine and beer. Chinese wine is more like fuel than liquor, having a alcohol concentration as high as 60%! No matter how good a drinker you may think of yourself, never, ever challenge a Chinese into a drinking contest. They will win, hands down! It is often seen as rude not to drink with the Chinese in a formal dinner. To maintain your ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust sanity, either claim to be a non alcoholic or plead medical grounds as an excuse. This will let you off the hook with little or minimal drinks. Better yet, bring a partner who can drink on your behalf! After Dinner Entertainment Formal business dinner normally drags for quite sometime as there will be much social talk, some karoake, and drinking contests. Most of the time, everyone is too y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products drunk to indulge in further entertainment after a dinner. In addition, if you are just new to this partnership, you are unlikely to be invited to further after dinner entertainment. However, once you are familiar with them, you may be invited to a Karaoke, or a Night Club, or a Suana. Do note that if they are the host for the night, all bills will be picked up by them for the night, including all . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ntertainment. It is impolite to fight for the bill or worst, split the bills. Similarly, if you are the host for the night, you are expected to pick up all bills for the night. Controversial Issues There are some taboo areas in social conversations with the Chinese. Try to avoid these conversational topics as much as possible. I have seen many nasty arguements as a result of these topics: elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip 1. You must not mention that Taiwan is an independent state or a country. 2. You must NEVER praise the Japanese or be seen to be good buddies with them 3. You can condemn Mao Tse Tung but avoid critising Deng Hsiao Ping 4. You must not praise Shanghai in front of natives of Beijing and similarly vice versa Other than that, you are pretty safe to converse with the Chinese anything under the sun tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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