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    Your elders were right; you've got to think before you speak to avoid miscommunication. This article shows you how being a great communicator happens when you learn to 'think' before you speak.

    T= truthful Think facts vs. opinions, because opinions put others on the defense
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    .

    In a typical day at your office, who do you meet?


    • The pessimist: "Nothing will ever work!"
    • The procrastinator: "I've got a lot going on."
    • The chatty Cathy: "This one time... at band camp..."
    • The manipulator: "You look nice; will you do me a favor?"
      ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

      Examples of combination products may in
      >
    • The egotist: "I know all that already!"
    • The pushover: "Whatever you think is best."
    • The victim: "Why me?"
    How many times have you said something to one of these people about their problem and later regretted it? An even more upsetting fact is some of these peopl
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    e don't seem to know they have a problem.

    To communicate effectively, you need to think differently. Remove the label and focus on the observable facts. What do these people say? What actions do they take? When you focus on the facts of the situation rather than generalize, you're more like
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ly to avoid miscommunication.

    H=helpful Think good direction vs. bad advice, because people are best at solving their own problems.

    Have you ever told someone the answer to a problem and then watched as he/she did the opposite? Human beings subconsciously resist advice bec
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ause they don't like to admit "I can't handle it."

    Instead of thinking how you can solve others' problems, think how you can lead them to a solution. Some examples of helpful statements are:

    1. What is the worse case scenario?


    2. What could you do to solve this?


    2a. If you did th
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    at, what might happen?


    2b. What's in the way of doing that?


    3. How would you feel if you did nothing?


    4. What is your end goal?


    5. What resources could you call on to help you solve this?


    To direct people, use a combination of: the above questions, more questions rel
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ated to the individual's issue, paraphrasing, and repeating back. You'll be amazed at how helpful you can be without giving advice!

    I=inspirational Think affirmation of potential vs. criticism, because people need inspiration to improve and develop.

    Have you ever been in a
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    restaurant or store and watched a manager criticize an employee? You can literally see the physical toll of the scolding as the employee sulks away. What is that employee likely to do next?

    a. go make a plan for personal development


    b. go lick his/her wounds: sulk, complain, resist, j
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ustify, etc.


    If you're the manager, what action do you want the employee to take? To get answer ‘b', you'll need to think that you're inspirational. Think of what you can say that would inspire someone to achieve his/her potential. Here are a few examples:

    1. Your normal output is doub
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    e. How can I support you in achieving that today?


    2. ‘Individual's strength' is a strength for you. I've come to expect it when you're here. What can I do to remove any obstacles?

    3. I know you pride yourself on ‘individual's value'; let's not cry over spilt milk. Let's f
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ocus on moving forward.

    4. I know you're experiencing some set-back or conflict. Let's look at the end goal and focus on what's working.

    5. Proactive people bring their own weather with them. Where can you get some sunshine?

    When you lift people up with your expectations, they want to ris
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    e up to meet them.

    N=Necessary Think mountains vs. molehills, because you can't sweat the small stuff.

    You know the term, "I can't see the forest for the trees"? When you focus on minutia, your communication will often be negative and too frequent.

    Instead of letting your
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    mind dwell on all the little things that will go wrong in a day, train your brain to focus on the big things that need change. Great communicators see assets instead of deficits. Here are a few examples:

    Deficit Thinking


    • Not this again.
    • Why didn’t I do
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    that?
  • That won’t work.
  • I’ll never get there.
  • It’s not perfect.
  • This is awful.
  • They don’t get it.
  • I can’t.
  • That will never change.
  • What’s wrong with me?
  • Asset Thinking

    • I’ve handled this before
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    .
  • What was in my way?
  • What would work?
  • One step at a time.
  • The goal isn’t perfection.
  • I’m disappointed, and I can move on.
  • They have a different opinion.
  • I haven’t yet.
  • How can I work with what I’ve got?
  • What am I learni
  • ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ng for the future?

    K=Kind Think I intend to lift vs. I intend to hurt, because hurting others only hurts you too.

    Have you ever been sarcastic? The word originates from a Greek work that means the tearing of flesh. And that's the impact
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    of it. When I use the think formula, it's often sarcasm that gets eliminated. The other day I used it on a flight attendant who was complaining to her coworkers and passengers throughout the flight. As I left the plane, I said, "I wish people would quit if they don't like their job." You ca
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    n imagine the look of surprise on her face. Her surprise plus the reactions of the other passengers made me wish I had thought before I spoke.

    When I'm not kind to others, it impacts me. My ineffective communication made the situation worse. What I could have said instead was, "I know it's
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    frustrating to cope with all the changes of airplanes. When passengers hear you complain, it creates an uncomfortable experience. One way to keep a good attitude is to focus on doing the best job you can. The appreciation you'll get from your passengers may make you forget all your troubles.


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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