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Digg It - 10 Tips For Using Instant Messaging For Business
Why Instant Messaging is a great way to communicate
Here's the scene: A couple dozen professionals at a big advertising agency quietly type away at computer screens near each other, in an open room devoid of office walls and partitions. An occasional laugh punctuates the silence. But no one is talking. They are communicating with one another almost According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product exclusively through instant messaging (IM). "When I'm visiting this firm, I can't help but notice this [lack of people talking]. Seems odd to an outsider, but this is now pretty much their corporate culture," says Helen Chan, analyst for The Yankee Group, a US-based technology research group, who has friends at the agency. A technology designed initially for one-o ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in -one personal chats has reached the workplace. Many business people are choosing text-based Instant Messaging over phone calls and email. They prefer its immediacy and efficiency in getting real-time information from partners, suppliers and colleagues working remotely. Instant messaging is essentially the text version of a phone call. At businesses large and small, lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ore and more people are using it to communicate. For many, it serves as a backstop for e-mail problems and other emergencies — witness the spikes in usage after the Sept. 11 terrorist attacks. The Wall Street Journal notes that more than 100 million people are now sending instant messages. In a report, "IM: The Sleeping Giant," technology consultant Gartner Group pr here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe dicts that by 2005, instant messaging will surpass email as the primary online communications tool. That said, IM will benefit businesses that work in teams or on projects more than it will many retailers, independent professionals and others. That’s because IM enhances collaboration, but does not lend itself to opening new relationships. However, aside from the opp d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro rtunities for time and cost savings, there are risks and downsides to its use. Whether you're a business owner or an avid IM user, or both, here are 10 instant messaging do's and don'ts. 1. Do adopt a user policy for instant messaging. If you're an owner, your employees need to know whether you view instant messaging as an appropriate vehicle to c ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ommunicate with, say, customers or business partners. Any policy should contain at least general guidelines for its use. You may not think this is important — unless you know the story about the hedge fund manager who caused a major commotion by allegedly using IM to spread inaccurate rumours about a publicly traded software company. (Word got out, the software compa easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi y's stock plunged, and the hedge fund manager and his company got into some serious trouble.) 2. Don't use instant messaging to communicate confidential or sensitive information. Take a lesson from the above example. If your company is in the business of providing professional advice regarding stocks, finances, medicine or law, chances are it's not nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically smart to do so through instant messaging. IM is better suited to quick information about project status, meeting times, or a person's whereabouts. 3. Do organise your contact lists to separate business contacts from family and friends. Make sure your employees do the same. and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ liminate even the remote possibility that a social contact could be included in a business chat with a partner or customer — or vice versa. MSN Messenger[link] lets you organise your contacts carefully. 4. Don't allow excessive personal messaging at work. Yes, you make personal phone calls at work, send personal emails, and allow your employees to ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi o the same. But you encourage them to keep it to a minimum and (hopefully) do the same yourself. For instant messaging go even further. Urge that personal chats be done during breaks or the lunch hour — or that the chats generate new customers or revenue to the business. 5. Do be aware that instant messages can be saved. You may think IM is great b ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ecause you can let your guard down, make bold statements, chastise a boss, employee or co-worker, and have it all wiped away from the record when you are done. What you aren't realising is that one of the parties to your conversation can copy and paste the entire chat onto a notepad or Word document. Some IM services allow you to archive entire messages. Be careful w dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod at you say, just like you would in an email. 6. Don't compromise your company's liability, or your own reputation. The courts may still be figuring out where instant messages stand in terms of libel, defamation and other legal considerations. It's likely that any statements you make about other people, your company or other companies probably aren' cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin going to land you in court. But they could damage your reputation or credibility. Be careful what you say. 7. Do be aware of virus infections and related security risks. Most IM services allow you to transfer files with your messages. Alexis D. Gutzman, an author and eBusiness consultant, says her recent research for a book found that IM file atta tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen hments carrying viruses penetrate firewalls more easily than email attachments. "Instant messages [carrying viruses] will run and dip into a firewall until they find an opening," she says. You'd be wise to learn more about the quality of your own firewall protection, to decide whether or not to restrict transferring files through IM. 8. Don't share t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel personal data or information through IM. Even if you have the utmost trust in the person or people you are messaging, including personal information you'd rather keep confidential (like a phone number) is not a good idea. That's because the text of your chat is relayed through a server en route to your contact. "If anyone is on the connection and can see that traffic ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust , they can see the personal information," says Chris Mitchell, lead program manager with MSN Messenger. Not likely, perhaps. But it’s better to send such info through an encrypted email, or not at all. 9. Do keep your instant messages simple and to the point, and know when to say goodbye. How you should use IM is hard to stipulate. Kneko Burney, di y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products ector of eBusiness research at Cahners In-Stat Group, prefers it simply for seeing if a colleague is at his or her desk, available for an in-person or telephone call. "It's like peeking into someone's office." Gutzman, on the other hand, sees IM as a way to do quick research and get fast information from consultants and even lawyers. She recently used IM in researchi . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de g a book, saving entire messages in her personal archives. Both agree, however, that you must limit your inquiry, get to the point right away, and avoid unnecessary blather. "With instant messaging, you don't need a lot of pleasantries," Gutzman says. "I pretty much can say, 'How's it going?' and then get on with my question." 10. Don't confuse you elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip contacts with a misleading user name or status. IM user names, like email user names, should be consistent throughout your company. And users should do the courtesy of updating their status throughout the day, so contacts know whether they are available for messages. MSN Messenger offers instant messaging with voice and video, as well loads of other useful features tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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