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  • Digg It - Watch Your Language

    Are you a professional person living with teens? If so, you need to watch your language.

    No, not because you need to be careful what your ki
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ds hear. They've been hearing from you all their lives, so changing your speech habits now won't make much difference.

    I'm talking about wha
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    you pick up from listening to them - words and figures of speech that simply aren't appropriate in the business world. These are words you w
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    uldn't intend to use, but when kids pick up slang at school and use it at home, it is very easy for parents to "catch it" and start using it
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    oo.

    One of the worst habits has been around for quite a while now - it has unfortunately not died out the way some fads do. That one is "lik
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ." It has invaded society to such an extent that you might even hear prominent people using it in televised interviews. And it makes them sou
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    d unintelligent every time.

    Once several years ago I overheard a Realtor talking with a client on the phone. She was describing a house they
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    should see, and when she got to the living room she said: "It has like a fireplace."

    After she hung up I asked her what that room had that w
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    s like a fireplace. She answered that it was a fireplace. I asked why she didn't say so instead of saying it was something that was like a fi
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    eplace. Of course she got mad.

    But hey, she was representing my company with that Junior High School language - and that wasn't the image we
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    needed to project. Thank goodness she hadn't picked up ALL of her daughter's language. She didn't say "I want to like tell you about the like
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    living room because it has this like fireplace." But some people have picked it up to that degree.

    I'll admit to being paranoid abou
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    that one. So much so that if I really mean that something is "like" something else I'll often change my words to say it "resembles" somethin
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    else. I'm afraid that with current usage, some people might not understand.

    Women especially need to watch out. I don't know if we pick up
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ur children's speech habits more easily than men do, but it appears that way. And, since we still have to work a little harder than men do to
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    be respected, we can't afford to come off sounding like school children.

    A second habit that is more common for women than men is sounding u
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    sure. It happens with the voice inflections rather than the words. That is the habit of putting a question mark at the end of a statement. I'
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    e known several women -- and a few men --who do it all the time.

    They make a statement such as: "I'll have that report on your desk in the m
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    rning?" or "I'll expect your decision on Monday?"

    The words say one thing, and the voice says another. What should the listener believe?

    Fo
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    women who need to "make it" in the world of business, a very good resource is A Woman's Guide to the Language of Success, by Phyllis Mindell


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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