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I was watching American Idol last night (I know dog, it sounded a little pitchy to me too) and one of Motown's greatest performers, Diana Ross, was coaching the contestants on their perform

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ances. I admire and respect Diana Ross for what she has accomplished, both as a performer and as a person, so I was surprised to hear her explain to one of the contestants that she needed t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o be careful and "pronunciate" her words correctly while singing. I looked to my wife and said, "Did she just say 'Pronunciate'?" I thought Ms Ross had inappropriately combined Pronounce an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Enunciate to create a non-existent word "Pronunciate." To my surprise there is a word "Pronunciate." Though rarely used in our language, it means exactly what Ms Ross meant for it to mean

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and was used correctly.

Hearing Diana Ross use a strange word caused me to think about the importance of good communication skills in business. I believe that how we communicate to our cus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

omers and clients can directly influence our success or failure in business. When consumers hear slang or improperly structured sentences, they may subconsciously discount our credibility a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s a business owner and make their purchase elsewhere. Structuring sentences and using words correctly can be very influential in this area and it should not be taken for granted.

I am not

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

an English teacher, nor do I want to pretend that I never make mistakes in grammar or word usage, but there are a few very common things that everyone should avoid.

One of the words I have

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

heard many times from otherwise educated people is "Irregardless." Hearing this said, for me, is like scraping finger nails across a blackboard. The proper word is always, "regardless."

An

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

other common mistake is the usage of the pronouns I and Me. Many people think that using the word "Me" is inappropriate, when in fact, it is the only proper grammatical word for the sentenc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Example: "It is important for you and I to speak correctly" is an incorrect usage of the pronoun "I." In this case "Me" is the proper word. Another example: "It is important that you and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

I speak proper English" is the correct usage of the pronoun "I."

There is an easy way to determine which pronoun to use. Take the other person out of the sentence and see how the pronoun s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ounds. In the first example the sentence would be, "It is important for I to speak correctly." You can see that "I" does not work here and is therefore improper in this example. In the seco

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d example the sentence would read, "It is important that I speak proper English." The use of "I" works fine in this sentence and the pronoun "Me" would sound awkward. Therefore, in this exa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mple "I" is being used correctly.

It can be difficult to use the English language correctly, simply because it is very complex and at times illogical. The culture we grew up in can also in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

luence how we speak, and if English is not your native tongue, it can be an almost impossible task learning to speak it properly. For those who have learned English as a second language, I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

admire you and I can appreciate the challenge you must have, and are facing, to grasp its nuances. For those who speak English as a native tongue, it is even more important that it is spoke

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n correctly. Do not accept that your childhood environment or lack of education excuses you from this vital skill. Learn to speak the language correctly and you will impress more often than

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

not. People do notice what you say and how you say it.

An employee of mine was explaining to me one day why the Hispanic cleaning crew in our building failed to follow some cleaning instru

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ctions we had left for them the night before. He explained, "They just don't speak no good English." "I guess not" I said, and went about preparing his performance review.

To Your Success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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