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At some point in the workday, most of us have to work with customers, citizens, vendors or suppliers. And, unfortunately, these interactions can sometimes be tinged with anger. Aside from the normal customer servi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ce behaviors we rely on when someone displays anger, what else can we do?

The most common answer I get when I ask what someone does to deal with an angry customer or co-worker is: "Let them vent."

Okay, that's go

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d for starters. The problem is that with this technique is that often a customer decides that you are willing to be dumped on; that you'll take their bad day off their shoulders; that you'll put up with a great dea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of negativity. Not exactly a formula for lowering stress or heightening your problem solving abilities.

What I have found to be a valuable tool instead is to understand anger, not try to endure the person yelling

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

at you. Anger has been identified as a non-emotion. That's right. Anger is NOT on the human barometer for emotional responses. When researchers have worked with people to calibrate or measure emotions like check

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng respiration, heart rate, sweat...the emotion ANGER doesn't compute!

What does register during these tests are two different emotions: fear and sadness. Based on these experiments, anger has been called an emoti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n that is "a perversion of two other emotions" (excuse the phrasing, but I am quoting here!).

Let's looks at an example: If you have just informed a customer or citizen that their water is being turned-off for the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

weekend due to a lack of payment, you will likely encounter a level of "anger" that is through-the-roof, right? But what emotion do you think they are REALLY feeling now that you know anger isn't an option? How m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

st it feel to be in a situation where you no longer have indoor plumbing? What else is happening in this person's life? Lost their job? Other utilities being shut off? Will their kids be able to bathe or even ge

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a drink this weekend? Imagine the fear, the sadness.

Unfortunately, all you see on the surface is the "puffing up" to try and counter their worse fear: this person is not going to get what they need and it's the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r fault for the most part (or that is likely their thinking).

What about the mom who is signing up sonny for soccer and missed the deadline and is throwing a fit at the front desk of the recreation center? Is she

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

scared or sad?

You bet. How would you like to go home and tell your kid that you messed up and everyone in the neighborhood will be playing be playing soccer on the same team, but not him 'cause mom blew it? The

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ame emotions : fear and sadness.

What about the person who is yelling at a police officer or a rescue worker in a time of stress; breaking a law and dealing with the consequences poorly; over-emotional as they wat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

h a loved one who is hurt? These people are acting angry, irrational, even harmful certainly. But the best public safety employees know this truth about anger being fear or sadness. Even if they only know it on

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nstinct. Maybe someone labels it "anxiety" or "helplessness" or "hysteria." These are all just other words for fear or sadness.

So all of this scientific data and examples are being presented in the hope that you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

may shift your thinking when dealing with ANYONE who is angry or upset. Compassion will likely replace having your buttons pushed if you keep this information in mind. Your tone of voice, body language and word ch

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ice will all be reflected in this shift. The person will likely respond with a more level-head, thanks to your willingness to see beyond the "puffed-up" adult trying to overpower you.

After all, they are just tryi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g to regain a little dignity; a little strength. This situation probably qualifies as one of their worst days. They have almost literally been leveled to a child-like status: whether there is actual crying or a t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mper tantrum. But for you? It's just another day. Try to remember that it's not about you specifically or even the organization you work for. It about being human, making mistakes, being down on your luck. It h

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ppens to us all at some point.

Maybe you can be the person to make things a little better. Maybe you can even help this person turn it around. At the very least, you can be sure not to add to this person's burden

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Through countless ups and downs over the years, there are several skills vital to the smooth functioning of any partnership. In no other endeavor is it more important to understand and master these skills than in a business relationship with your spouse. To follow are our hard won lessons that will serve others seeking to get into business with a marriage partner without sinking either the marriage or the business in the process.

If you own a Taxi Cab or transportation company then you know it is important to keep your vehicles clean, drivers looking good and always be thinking of public relations. Public Relations for transportation or Taxi Cab Companies is not difficult, but you have to remember the costs of fuel these days at over $3.00 per gallon.

Can you honestly say you are doing something positive about the behaviors of those important external audiences of yours that MOST affect your operation?

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