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Now that the Movie the Secret has been featured on Oprah, I am sure it will be getting even more attention. So how can you apply the principles of "T

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he Secret" to workplace safety?

When I worked as the safety directory for a converting operation that was part of a major corporation, I was always f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ustrated at the negative approach that was taken toward safety. When I had one of my maintenance workers injured while trying to implement a safety s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ggestion, I knew that we were taking the wrong path to creating a safe workplace.

Long before I knew about the law of attraction or any of those con

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

epts, I knew that wherever we put our focus, we got more of it. When we focused on accidents, we got more accidents. Even if we thought we were tryi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g to prevent them.

Almost every safety program that I have studied has shown an increase in TCIR or whatever measurement is used during the first few

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

months of implementing the plan. This spike is usually blamed on people reporting accidents that they once ignored and other factors. However, the l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

aw of attraction explains it clearly - what you think about expands.

It usually takes a while for a safety program to mature to the point where you s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

op focusing on accidents and removing hazards and start focusing on designing a safe and healthy work environment.

Once that shift in focus occurs, t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e injury rate seems to magically go down. For those still using a cause and effect model of life, they have a hard time finding just what was the cau

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e of the drop in injuries. They will often pick one item from the program and try to implement it corporate wide. Usually to the ire of other safety

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

professionals.

Now that I understand the law of attraction, I can point you to some factors that will improve any safety program:

1. Create a posit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ve atmosphere where people enjoy working. This goes against the instincts of many mangers, but it will not only reduce injuries, but will also improv

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

productivity.

2. Promote a feeling of safety. Teach people the right way to do a job so that they will not be subject to hazards. Don’t tell the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

how to avoid injury. Tell them how to do the job safely.

3. Expect employees to work safely. Many safety directors seem to take joy in catching pe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ple without their safety gear. Handing out STOP cards and petty fines only adds to the vibration of unsafeness.

4. Design safety into machines and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

work practices from the start. A well designed machine and efficient work practices will promote doing a job safely and efficiently. There will be n

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

reason for an employee to look for an unsafe shortcut if the proper procedure works like it is supposed to.

5. Make sure employees know that you ca

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e by maintaining that safe work environment consistently. Nothing is worse than having safety being thought of as "the flavor of the month" until the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

next accident.

These five simple steps can be the key to not only reducing your injury rates but also to creating a more profitable workplace as well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When you are creating advertising design for the newspaper, magazine or direct mail, what do you think might be one of the most important considerations?

We've noticed that on a well known marketing web site, there is an article with a similar title - just what is marketing? This is a very good question and the answer typically ends up (as it is in the aforementioned article) being a lot of tactics, like advertising, brand management, sales, service, pricing, email marketing, etc. That's a good start, but far from complete.

If you happen to be or sell to professionals, solo entrepreneurs, practitioners, consultants or service industry providers, you have a different kind of marketing task. You have to convince them that you are able to provide the kinds of services they need. You are selling a service, not a product. A service is invisible, intangible, perishable and experiential in nature....it’s like trying to bottle fog.

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