Digg It - Business

Whether you're in business for yourself, part of a company, or trying to communicate with your family and friends, one of the key components to communication are the words you use. While the tone and packaging play a part in the effectiveness of the message - your words go a long way in opening or closing doors.

Here are seven words that have the highest probability in cl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

osing the doors and how you can choose differently.

Each of these words has the potential to immediately create a wall between the speaker and listener. You may even find that the listener [or your audience] stop listening when they hear the word spoken. Their beliefs, their experiences and the accepted definition of the word(s) used will either engage or

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

disengage the listener from the message you want to communicate. Before opening your mouth to speak take but a moment and consider the desired outcome.

This list is to assist you in creating a greater awareness of your options and increase the probability of achieving your desired results.

Hard; generally defined as "something that i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s difficult or "not" easy; something that requires tremendous physical or mental energy to accomplish". We are inundated in terms as well meaning as, "It requires hard work to get ahead", "Work hard and you'll be successful", "we need to work hard and put our noses to the grindstone if we're going to get this job done" and the l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

st goes on. Hard work happens when we are out of alignment with who we really are and/or the objective of our efforts. It is hard if we're moving away from what we don't want i.e. losing business, facing bankruptcy, low pay, limited clientele etc. If we are passionate about what we're doing, where we're going, the desired outcome or rewards that lay ahead of us "hard&

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

quot; and "work" don't even enter our consciousness. I'm not advocating the insertion of the word "easy"; just consider the affect of the word "hard" and the possibility of simply dropping it from your vocabulary.

Problem; defined as "a state of difficulty that needs to be resolved". The conversation m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ay include phrases like, "I have a problem with...", "The problem with this is..." or "Your problem is..." If, what you're really after is a solution, then set your intention there and use that instead. If the current situation is unacceptable, start by stating the desired outcome or expectation. Then include the facts that may b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

leading to the perceived "problem", but only the facts. For example, if you were speaking to a business associate or employee, "Our client has ordered this item and the promised date of delivery is two weeks from tomorrow. Based on the information that I currently have available we have completed (then list what has been done) and we still have these it

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ems ahead of us (again list the details). Would you help me in seeing how we can comply with our promised delivery date?" Ultimately, remember there are no problems, only solutions.

Can't; the contraction of "can" "not" thereby being the opposite of possibility thinking (can). Have you ever told a child they can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

't" do something? How does it feel when you've been told "You can't do it that way." or "you can't possibly know what I'm talking about/how I feel." The entire inner child gets in the game at that point and it's "oh yes I can!" or even "I'll show you...!" Maybe I haven't figured out how to walk through walls even though science

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

as proved that nothing is "solid" and I don't believe that I can fly since I believe that I'm missing some propulsion capabilities to allow me to defy gravity without assistance and I experience doubt at the thought of walking on water even though it has been widely published that there were two individuals that have accomplished that feat but it's my beliefs tha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t are creating my reality. Consider the words; "you may not know how to...", "you may not believe...", "you may not choose to..." as preferable options to using the word can't on yourself or anyone else and see what an empowering effect that has on those around you.

Difficult; defined as a "Hard to do or ac

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

complish; demanding considerable effort or skill; arduous". Difficult is like "hard" it's just state of mind. It will create obstacles in the mind of the listener. It may be that you believe something is difficult but, that as an adjective, it is not necessary when talking about your business, your life or any task that is to be completed. Unless you're look

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing to see how a person reacts under high stress situations leave it out - difficult is just another relative term.

Impossible; I'd like to think that no one uses this any more but I've heard it in passing. The word "impossible" will only perpetuate the current reality so if you are looking to grow and change your business/life - l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ave it out and look for how something IS possible.

Need defined as "anything that is necessary but lacking". There is a lot of conversation that seems to support the idea "tell people what you need so that your needs can be met". What would it look like if you didn't get what you thought that you needed? What if you recei

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ved something better? What if you asked the question, "What can we do to accomplish this goal?" Just consider the reason behind the "need". As a leader it isn't that I need you to do a task or a job. I have a goal in mind and we have the opportunity to do whatever it takes to accomplish that goal. Ask questions and you might be surprised at what you can

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

accomplish.

Want also defined as "lack: the state of needing something that is absent or unavailable". This is similar to Need in that it implies the state of lack. I might say, "I want you to perform a task" or "We want to increase our revenue by 20% in the next three months." Both, on a very

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ubliminal level, imply that it's not happening, I know it, and therefore the focus is on the "not happening". While you might find that the word "want" comes up frequently in everyday conversation consider putting the ideas out there in more concrete terms. Consider asking how long it will take to accomplish a specific goal or task or simply asking for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the job to be completed by a specific time. An example might look like this; instead of saying "I want this project completed by 5:00 PM next Tuesday." say, "Here is the project, please complete and return it no later than 5:00 PM next Tuesday." By putting it out there that way you are indicating that you know the project will be completed and you are p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rojecting confidence in the people and the process.

You have the freedom to choose how you communicate with those around you. Since there are seven words consider taking one word for each day of the week and change your language, or increase your awareness over the next few weeks and see what changes it brings to you, your business and your life

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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